- Exploring Business
- 0-13-140365-6
- For Introduction to Business courses.
- Exploring Business, 1/e is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike.
Karen Collins is an associate professor in the College of Business and Economics at Lehigh University. Dr. Collins developed Lehigh’s Introduction to Business course with assistance from an... (more) | contact
The Online Companion features a complete, searchable eBook; a Nike Case Study including Case Notes, Memo Writing Assignments, Questions, and Video Clips; Quick Quizzes; Active Figures; Learning Labs... (more)
- Read Sample Chapter(s) Now
- —The Challenges of Starting a Business (PDF: 4.45mb)
- —IM: The Challenges of Starting a Business (PDF: 464kb)
- In-Depth Information
- Table of Contents, Supplemental Resources, and more...
- Contact the Author(s)
- With feedback, questions, and comments.
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...the most pressing task is to teach people how to learn.—Peter Drucker
| Get Adobe Flash Player | |
| Why I Wrote the Book | |
| Just Do It | See It(PDF: 0.86mb) |
| Business at Nike | See It(PDF: 0.40mb) |
| Business Plan Project | See It(PDF: 0.15mb) |
| Power, Simplicity, Support | See It(PDF: 1.78mb) |
| We've Done the Work for You | See It(PDF: 0.13mb) |
© 2007 |