Third Edition

by

Thomas W. Zimmerer
St. Leo University

Norman M. Scarborough
Presbyterian College

Select a chapter: 1: The Foundations of Entrepreneurship 2: Inside the Entrepreneurial Mind: From Ideas to Reality 3: Strategic Management and The Entrepreneur 4: Forms of Business Ownership and Franchising 5: Buying an Existing Business 6: Building a Powerful Marketing Plan 7: Advertising and Pricing for Profit 8: Managing Cash Flow 9: Creating a Successful Financial Plan 10: Crafting a Winning Business Plan 11: Sources of Funds: Debt and Equity 12: Choosing the Right Location and Layout 13: Global Aspects of Entrepreneurship 14: Leading the Growing Company and Planning for Management Succession 15: E-Commerce and the Entrepreneur