[Book Cover]

Effective Small Business Management: An Entrepreneurial Approach, 6/e

Norman M. Scarborough, Presbyterian College
Thomas W. Zimmerer, Drury College

Published June, 1999 by Prentice Hall Business Publishing

Copyright 2000, 828 pp.
Cloth
ISBN 0-13-080708-7


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Summary

For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. Exceptionally practical, this best-selling text teaches budding entrepreneurs the “hands-on” tools and techniques for launching and managing a small business the right way — and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century.

Features


NEW—Increased emphasis on the WWW and its application as a business tool. Teaches the basics of the WWW, with examples and hands-on exercises—“Wired to the Web”—in every chapter.

  • Shows students how to use the WWW as a profitable business tool by actually getting them on the Web, and providing a variety of opportunities for them to experience first-hand the power of the Web.
NEW—Companion WWW site.
  • Provides both professors and students with useful tools in teaching and learning about entrepreneurship and small business management. www.prenhall.com/scarbzim.
NEW—All new video package— Adapted from the PBS television series “Small Business 2000,”these eleven videos feature interviews with actual owners, managers, and employees of a variety of small businesses. Video notes are provided in The Instructor's Manual.
  • brings the real world of entrepreneurs into the classroom.
Focus on building a BUSINESS PLAN.
Chapter 9 is a complete chapter on how to build a business plan. Ex. p. 279
Companion Web site (www.prenhall.com/scarbzim) features additional suggestions and references to sample business plans available on the WWW.
Two Business planning software supplements available—Business Plan Pro (from Palo Alto software) is a windows-based, full-featured program. The CD-ROM can be packaged with the text at a substantial discount. This is the best-selling, highest rated software available for business planning.
— A Business Plan for Small Business by James Dupree offers a brief manual and disk with MS Word templates for creating a business plan.
  • Building a business plan is one of the most important ingredients in the success of a business venture, and this book shows students how to build a solid plan.
NEW—Exceptional revision streamlines and realigns coverage. Text has been streamlined from 25 to 22 chapters.
  • Offers a greater focus on entrepreneurship without sacrificing coverage of the skills needed to open a small business successfully.
NEW—Revises and broadens the chapter on Using Technology to Gain a Competitive Edge. Covers not only the computer but everything from personal digital assistants (PDAs) to portable computers and the WWW, with many technology examples throughout.
  • Gives students experience in how to use today's tools to become successful entrepreneurs.
NEW—Expands coverage on the multicultural nature of entrepreneurship.
  • Reinforces the idea that business is not limited to the borders of the United States, and shows students that many prime business opportunities lie in the global business arena.
NEW—Updates/expands coverage of important small business topics: The Internet; cash management techniques; the latest on sources of funds (both equity and debt sources); determining the value of an existing business; trends shaping the business environment beyond 2000; how to build and use a customer database; home-based businesses; global business opportunities—with practical advice on how small companies can crack international markets.
  • Creates a high-interest, high-involvement classroom by getting students involved with the real-world knowledge they need to succeed as entrepreneurs.
NEW—A case supplement offers 7 new comprehensive cases (with teaching notes). This supplement is shrink-wrapped free with the text.
  • Allows students to apply the key concepts they have learned.
NEW—Includes 80% new examples and 80% new boxed features.
  • Increases students comprehension and retention by showing them how practicing entrepreneurs are applying the concepts to real business situations. Chapter 18 begins with an example of how Martha Stewart uses technology to manage her $2-million-a-year business. Ex. Pg. 609
NEW—Introduces each chapter with Learning Objectives and repeats them again in the text margins at the appropriate places.
  • Keeps students' attention focused on what they are learning.
Boxes that explore 4 themes and that each include “Identify, Analyze and Evaluate” questions. The boxes are “Wired to the Web”, “In the Footsteps of an Entrepreneur”; “Gaining the Competitive Edge”; and “Small Business Across the Globe”.
  • Boxes provide research on relevant topics, offer in-depth, interesting examples, and hands-on, how-to practical advice.
Experiential exercises entitled “Step into the Real World”.
  • Invites students to learn about entrepreneurship by interacting with practicing entrepreneurs.
Organizes chapter summaries by learning objectives.
  • Further reinforces the focus of the chapter.


Table of Contents
I. THE CHALLENGE OF ENTREPRENEURSHIP.
    1. Entrepreneurs: The Driving Force Behind Small Business.

II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
    2. Strategic Management and the Entrepreneur.
    3. Choosing a Form of Ownership.
    4. Franchising and the Entrepreneur.
    5. Buying an Existing Business.
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.
    6. Creating the Marketing Plan.
    7. Creating the Financial Plan.
    8. Managing Cash Flow.
    9. Crafting a Winning Business Plan.
IV. MARKETING AND THE SMALL BUSINESS: BUILDING A COMPETITIVE EDGE.
    10. Pricing for Profit.
    11. Creative Use of Advertising and Promotion.
    12. International Opportunities for Small Business.
V. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS.
    13. Sources of Equity Financing.
    14. Sources of Debt Financing.
VI. LOCATION AND LAYOUT: KEY CRITERIA.
    15. Location, Layout, and Physical Facilities.
VII. CONTROLLING THE SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY.
    16. Purchasing, Quality Control, and Vendor Analysis.
    17. Managing Inventory.
    18. Using Technology to Gain a Competitive Edge.
VII. MANAGING PEOPLE: THE MOST VALUABLE RESOURCE.
    19. Staffing and Leading a Growing Company.
IX. LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNMENT REGULATION.
    20. Management Succession and Risk Management Strategies in the Family Business.
    21. Ethics, Social Responsibility, and the Entrepreneur.
    22. The Legal Environment: Business Law and Government Regulation.
    Appendix: Nature's Oven Business Plan
    Index
    Photo Credits


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