Effective Small Business Management: An Entrepreneurial Approach, 6/e
Norman M. Scarborough, Presbyterian College
Thomas W. Zimmerer, Drury College
Published June, 1999 by Prentice Hall Business Publishing
Copyright 2000, 828 pp.
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Small Business Management-Management
For courses in Small Business Management, Entrepreneurship,
Starting a New Business, Running a Small Business, New Venture Management.
Exceptionally practical, this best-selling text teaches
budding entrepreneurs the hands-on tools and techniques
for launching and managing a small business the right way
and to imbue it with the staying power necessary to succeed and grow
in the hotly competitive environment of the 21st century.
NEWIncreased emphasis on the WWW and
its application as a business tool. Teaches the basics of the WWW,
with examples and hands-on exercisesWired to the Webin
NEWCompanion WWW site.
- Shows students how to use the WWW as a profitable business
tool by actually getting them on the Web, and providing a variety
of opportunities for them to experience first-hand the power of the
NEWAll new video package Adapted
from the PBS television series Small Business 2000,these
eleven videos feature interviews with actual owners, managers,
and employees of a variety of small businesses. Video notes are
provided in The Instructor's Manual.
- Provides both professors and students with useful tools
in teaching and learning about entrepreneurship and small business
Focus on building a BUSINESS PLAN.
- brings the real world of entrepreneurs into the classroom.
Chapter 9 is a complete chapter on how to build a business
plan. Ex. p. 279
Companion Web site (www.prenhall.com/scarbzim) features
additional suggestions and references to sample business plans available
on the WWW.
Two Business planning software supplements availableBusiness
Plan Pro (from Palo Alto software) is a windows-based, full-featured
program. The CD-ROM can be packaged with the text at a substantial
discount. This is the best-selling, highest rated software available
for business planning.
A Business Plan for Small Business by James Dupree offers a
brief manual and disk with MS Word templates for creating a business
NEWExceptional revision streamlines and
realigns coverage. Text has been streamlined from 25 to 22 chapters.
- Building a business plan is one of the most important
ingredients in the success of a business venture, and this book shows
students how to build a solid plan.
NEWRevises and broadens the chapter on Using
Technology to Gain a Competitive Edge. Covers not only the computer
but everything from personal digital assistants (PDAs) to portable
computers and the WWW, with many technology examples throughout.
- Offers a greater focus on entrepreneurship without
sacrificing coverage of the skills needed to open a small business
NEWExpands coverage on the multicultural
nature of entrepreneurship.
- Gives students experience in how to use today's tools
to become successful entrepreneurs.
NEWUpdates/expands coverage of important
small business topics: The Internet; cash management techniques;
the latest on sources of funds (both equity and debt sources); determining
the value of an existing business; trends shaping the business environment
beyond 2000; how to build and use a customer database; home-based
businesses; global business opportunitieswith practical advice
on how small companies can crack international markets.
- Reinforces the idea that business is not limited to the
borders of the United States, and shows students that many prime business
opportunities lie in the global business arena.
NEWA case supplement offers 7 new comprehensive
cases (with teaching notes). This supplement is shrink-wrapped
free with the text.
- Creates a high-interest, high-involvement classroom by
getting students involved with the real-world knowledge they need
to succeed as entrepreneurs.
NEWIncludes 80% new examples and 80%
new boxed features.
- Allows students to apply the key concepts they have learned.
NEWIntroduces each chapter with Learning
Objectives and repeats them again in the text margins at
the appropriate places.
- Increases students comprehension and retention by showing
them how practicing entrepreneurs are applying the concepts to real
business situations. Chapter 18 begins with an example of how Martha
Stewart uses technology to manage her $2-million-a-year business.
Ex. Pg. 609
Boxes that explore 4 themes and that each include
Identify, Analyze and Evaluate questions. The boxes
are Wired to the Web, In the Footsteps of an Entrepreneur;
Gaining the Competitive Edge; and Small Business Across
- Keeps students' attention focused on what they are learning.
Experiential exercises entitled Step into the
- Boxes provide research on relevant topics, offer in-depth,
interesting examples, and hands-on, how-to practical advice.
Organizes chapter summaries by learning objectives.
- Invites students to learn about entrepreneurship by
interacting with practicing entrepreneurs.
- Further reinforces the focus of the chapter.
I. THE CHALLENGE OF ENTREPRENEURSHIP.
1. Entrepreneurs: The Driving Force Behind Small Business.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
2. Strategic Management and the Entrepreneur.
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL
3. Choosing a Form of Ownership.
4. Franchising and the Entrepreneur.
5. Buying an Existing Business.
6. Creating the Marketing Plan.
IV. MARKETING AND THE SMALL BUSINESS: BUILDING A COMPETITIVE
7. Creating the Financial Plan.
8. Managing Cash Flow.
9. Crafting a Winning Business Plan.
10. Pricing for Profit.
V. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS.
11. Creative Use of Advertising and Promotion.
12. International Opportunities for Small Business.
13. Sources of Equity Financing.
VI. LOCATION AND LAYOUT: KEY CRITERIA.
14. Sources of Debt Financing.
15. Location, Layout, and Physical Facilities.
VII. CONTROLLING THE SMALL BUSINESS: TECHNIQUES FOR ENHANCING
16. Purchasing, Quality Control, and Vendor Analysis.
VII. MANAGING PEOPLE: THE MOST VALUABLE RESOURCE.
17. Managing Inventory.
18. Using Technology to Gain a Competitive Edge.
19. Staffing and Leading a Growing Company.
IX. LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS,
AND GOVERNMENT REGULATION.
20. Management Succession and Risk Management Strategies
in the Family Business.
21. Ethics, Social Responsibility, and the Entrepreneur.
22. The Legal Environment: Business Law and Government Regulation.
Appendix: Nature's Oven Business Plan