Diversity Consciousness: Opening Our Minds to People, Cultures, and Opportunities, 1/e
Richard D. Bucher, from Howard University, currently at Baltimore Community College
Franklin D. Raines, Chairman and CEO of Fannie Mae
Published September, 1999 by Prentice Hall Career & Technology
Copyright 2000, 233 pp.
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Critical Thinking-Student Success & Career Development
Freshman Orientation/Student Success-Student Success & Career Development
Race and Ethnic Relations-Interdisciplinary Studies
Human Resource Management-Management
For undergraduate courses in Success/Orientation, Race
and Ethic Relations, Cultural Diversity in the Workplace (Business
Management), Interpersonal Human Relations, and Allied Health/Human
Services; also for teacher-training education courses, and staff/professional
This empowering study on human diversity helps students
develop the ability to understand, respect, and value diversityi.e.,
raise their diversity consciousnessand demonstrates
how opening one's mind to the views of other peoples and cultures
is central for a quality education and successful career. Personalizing
the learning experience by weaving a wide variety of real-life student
experiences and perspectives throughout the book, it discusses topics
in a style that promotes self-reflection and dialogue, and uses an
approach to diversity that is balanced, comprehensive, well-integrated,
and relevant to students' goals in life. Complete with self-reflective
journal questions and interactive exercises, it offers thorough and
current discussions on diversity and workplace issueswhat they
are, their significance, and their relevance to the reader; discusses
concepts such as teamwork, conflict management, leadership, racism,
prejudice, and communication in a clear and concise fashion; and zeroes
in on the relationship between an employee's success in the workplace
and his/her ability to develop flexibility in their thinking so that
he/she can positively and effectively deal with a variety of diversity
A focus on personal growth and empowermentEmphasizes
the importance of educating oneself in the area of diversity, and
views diversity education as an on-going process rather than an event.
- Helps students develop a flexible, inclusive kind
of thinking/awareness of the interconnectedness of our world's different
people and cultures, and shows them the valuein their personal
life, education, and careerof developing such an awareness.
Student perspectivesInfuses each chapter with
genuine anecdotes and perspectives from a very diverse population
of students who share their everyday struggles, stories, and achievements.
- Shows students how the process of developing diversity
consciousness requires a great deal of self-reflection, evaluation,
patience and commitmentand can pay off regardless of who you
are or where you come from.
- Provides a sounding board for a large number of college
students from a wide variety of educational, social, and ethnic backgrounds,
providing insight and letting them learn from the experiences of their
Grounded in researchMoves beyond anecdotal
evidence by citing many research studies derived from real companies
and real people.
- Helps students understand how the development of their
diversity awareness and skills can lead to success in their jobs by
fostering greater teamwork, creativity, productivity, and profit.
Wide audience appealProvides a rich, in-depth
and realistic approach to diversity that all students will relate
to, regardless of their background, and explores a broad range
of traditional and emerging diversity issues in a sensitive, readable
- Highlights for students the positive impact of education/training
in the area of diversity, i.e., how their exposure to diversity issues
is more apt to make them culturally sensitive and more creative and
productive on the job.
Real-world applicationsnow and in the futureExplores
the relevance of communication, teamwork, conflict management,
and flexible thinking in the workplace.
- Treats students in a friendly, direct, and non-condescending
Journal questionsIntegrated throughout each
chapter, these thought-provoking questions encourage students to write
and record entries in their own personal journal; easily identifiable
with its own graphic icon.
- Helps students understand the connections among diversity
skills and the world of work, and its increasing relevance in
the future years.
Engaging end-of-chapter exercisesIncludes
- Reinforces students' learning, provides them with
a record of their thoughts, promotes self-reflection and encourages
Includes a forward by Franklin RainesCEO of Fannie Mae, and the first African-American to head a Fortune 50 Company.
- Gives students an interactive opportunity to utilize
different learning styles, and helps them synthesize and build upon
their newly acquired knowledge.
1. DiversityAn Overview.
2. Diversity Skills and Success.
3. Personal and Social Barriers to Success.
4. Developing Diversity Consciousness.
5. Communicating in a Diverse World.