Exploring Web Marketing and Project Management

Exploring Web Marketing and Project Management, 1/e

Donald Emerick, Merrimack College, WOW
Kimberlee Round, Merrimack College & Surf's Up Web Development

Coming December, 1999 by Prentice Hall PTR (ECS Professional)

See other books about:
Internet/World Wide Web-Computer Science

Technology Management-Management

Marketing on the Internet-Marketing

New Product Design and Marketing-Marketing

Summary

Appropriate for introductory Internet/World Wide Web courses. This book is designed to provide individuals with the core skills needed to meet the demands of the Web development and Internet community. This user friendly interactive text provides competency in three key skill areas:
1. Web Business Management, from financial issues to project management and marketing.
2. Content Management, including user interface, authoring languages, multimedia and graphics.
3. Technical Management involving administration, protocols, performance, and security.

Features

Written in a lively, non-intimidating tone.
Encourages students to think like working professionals.
Challenges students by offering real-world examples similar to those experienced by a working pro.
Supporting web-site, with sample code.
HTML versions of the material are available. Through Prentice Hall's Custom Publishing Program, the WOW-certified Study Guides will be made customizable.
Endorsed by the World Organization of Webmasters, a non-profit organization dedicated to the education and certification of web professionals.

Table of Contents
I. MARKETING AND COMMUNICATIONS.

1. Internet Marketing Basics.
2. Internet Marketing Planning.
3. Developing and Integrating Internet Business Strategy.
4. Creative Strategies.
5. Site Architecture and Construction.
6. Making Your Presence Known and Knowing About Your Presence.
7. Internet Communications Legal Issues.

II. PROJECT MANAGEMENT.