[Book Cover]

Seven Keys to Effective Web Sites, The, 1/e

David Sachs
Henry Stair

To be published by Prentice Hall PTR (ECS Professional)

Copyright 1996, 352 pp.
Paper
ISBN 0-13-490087-1


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Summary

A guide for general consumers on how to develop an effective web site: how to make the site easy to find, easy to navigate, how to make your site successful to users and graphically efficient.

Features


Learn how to build Web sites that are attractive, valuable, timely, easy to find, intuitive to use, responsive, and never, ever annoy visitors.
Visit 50 leading Web sites, seeing exactly what works in each of them, and what could be improved.
Discover specific techniques for using text, graphics and multimedia effectively, involving your audience, and making sure your site works reliably with all kinds of browsers.
Understand the implications of new technologies like Java and VRML -- and how you can use them effectively, not just for show.


Table of Contents

    Dedication.
    About the Authors.
    Acknowledgments.
    Introduction.
    What Are The Seven Keys to Effective Web Sites?
    For Whom Is This Book Intended?
    How Is This Book Organized?
    Conventions Used Throughout The Book.
    How To Use This Book.
    1. World Wide Web Review.

      World Wide Web Review. The Web. The Global Internet. Web Servers. Web Browser Software. Web Addresses.

    2. What Is an Effective Web Site?

      What Is an Effective Web Site? The Seven Keys of Effective Web Sites. What Is New about the Web? Our Illustrations of the Seven Keys.

    3. Key 1—Visually Appealing.

      Introduction to Key 1—Visually Appealing. Technical Points and Tips. Large Graphic Alternatives. Involvement of Design Professionals. Classroom Connect. CondÄ Nast Traveler. Cybertown Home Page. Interactive Imagination's Riddler. NASA's Jet Propulsion Lab. Mecklermedia's World: Internet News & Resources. Metaverse. NetManage Corporation. Novell World Wide: Corporate Home Page. Sprint. The Smithsonian Institution Home Page. Stanford University. Pathfinder Travel. Paramount Voyager. The White House. Summary.

    4. Key 2—Valuable, Useful, or Fun.

      Introduction to Key 2—Valuable, Useful, or Fun. Technical Points. Responding to the Needs of Your Visitors. CIA's World Fact Book. City.Net. Claritin Allergy Relief. DejaNews Research Service. GE Plastics. Goodyear Tire and Rubber Company. Hoover's Online. Infoseek Guide. IRnetserv, Inc. (Investor Relations Network Services). The List. NewsPage. Southwest Airlines Home Gate. Starting Point. Weblint. Wild Dunes. Summary.

    5. Key 3—Current and Timely.

      Introduction to Key 3—Current and Timely. Technical Points. Information Availability to Text Browsers. ABC News Reports. Electronic Newsstand. ESPNET SportsZone. Intellicast. Interactive Weather Browser. IRS - The Digital Daily. LA Freeway Speeds. Mercury Center. National Public Radio. NETworth by GALT Technologies. The New York Times. Playbill. Purdue Weather Processor. THOMAS: Legislative Information. USA Today. The Wall Street Journal Interactive Edition. Summary.

    6. Key 4—Easy to Find and Use.

      Introduction to Key 4—Easy to Find and Use. Technical Points. 3M Innovation Network. Amazon.com Books. The American Stock Exchange. CareerPath.com. Compaq Computer Corporation. Eastman Kodak Company. Excite Netsearch. Mobil Corporation Home Page. Mountain Travel*Sobek. Pointers To Pointers. Schwab Online. Shareware.com. Siemens in the USA. Submit It!. The Virtual Reference Desk. What's New?. Summary.

    7. Key 5—Intuitive On-Page Navigation.

      Introduction to Key 5—Intuitive On-Page Navigation. Technical Points. Alta Vista. Better Business Bureau. CNN Interactive. Continental Cablevision. Discovery Channel Online. The Internet Movie Database. Internet Waterway Online. Money Magazine. PC Computing. Shop.Com. Silicon Graphics. StockMaster. Telecom Atlas. Web Review. Summary.

    8. Key 6–Involve the Visitor.

      Introduction to Key 6—Involve the Visitor. Technical Points. Registration. A Friendly Alternative. Build-A-Card. Coldwell Banker Online. Crestar Student Lending. DealerNet—The Virtual Showroom. FedEx. Freeways by Alamo Rent A Car. The Golf Circuit. PC Travel. PhotoDisc Index. Progressive Farmer Online. San Francisco Reservations. Sandra Gering Gallery. Speak To Me Catalog. UPS. Windham Hill Records. Summary.

    9. Key 7—Responsive To Its Users.

      Introduction to Key 7—Responsive To Its Users. Technical Points. Apple Feedback Page. Black Box On-Line Catalog. cinet online. Cyberian Outpost. IBM Corporation. Internet Business Reply. Jim Knopf—The Father of Shareware. Lycos, Inc. Mama's Cucina. McAfee Network Security & Management. NetMind Free Services. Paperless Guide to NYC. Virtual Vineyards. Yahoo! Summary.

    10. New and Emerging Web Features.

      Introduction to New and Emerging Web Features. The Problem for Webmasters. Implications for Webmasters. Intranet Sites. Internet Sites. User migration assumptions. Alternatives for Nonmigrated Users. Adobe Acrobat. HTML 3.0—HyperText Markup Language. Sun Microsystems' Java Language. NetscapeÕs JavaScript Language. QuickTime from Apple. RealAudio. Shockwave from Macromedia. VRML—Virtual Reality Modeling Language. Other Developments to Watch.

    Appendix A: Guide to Web Sites.
    Appendix B: Color Figures.

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