The Worldwide Sell - Entering international markets using the Web

http://www.cio.com/archive/071598_view.html

This article discusses some of the international issues that affect the success of ecommerce in different countries. For a variety of reasons, trends and business practices that apply in the United States may not fit well in other countries.

Questions:

1. The article cites a number of specific examples in which ecommerce practices common in the United States may conflict with commerce or culture in Europe. Identify some of these examples.

2. The article says that approaching Europe as a single ecommerce market is a bad idea. What is the problem?

3. In what ways do existing legal and commercial practices inhibit ecommerce?

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