Information Systems: A Management Perspective

additional cases

Will Car PC's become as common as car stereos?

http://www.nytimes.com/library/tech/99/09/circuits/articles/09driv.html

A September, 1999 New York Times article quotes a marketing specialist as saying, "Commuting in your car is the last piece of unconstructed time left. ....It is a huge untapped market for connectivity and productivity." The article goes on to discuss a number of uses of PC's and computerized devices in cars.

Questions:

  1. Identify uses of PC's that are mentioned in this article and that might become common in the future.

  2. Explain how voice input and output could be important when drivers use PC's.

  3. Assume that the Highway Safety Board is considering a proposal banning PC's in cars based on safety considerations. Suggest some of the possible arguments favoring and opposing the motion.

Back to Additional Cases


Main Page About the Book Student Resources Instructor Resources Contact Us

©1999 Prentice-Hall, Inc.
A division of Pearson Education
Upper Saddle River, New Jersey 07458

Legal Statement