Building "your personal model" on a Web site

One of the shortcomings of buying clothing through the web is the difficulty in determining how the clothes might look on you, regardless of how good they look on a professional model. Lands End has tried to address this issue by providing a way to create a "personal model" using its Web site, www.landsend.com. Examine the way Lands End might help a woman create a personal model.

Questions:

1. Explain your view about the usefulness of this personal model.

2. What might be some of the ways this concept could be extended to create a more useful personal model?

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