MapQuest: Finding New Ways to Compete

Read the article "Map Site Pioneer takes new Directions" in Internet World, April 6, 1998. Find the article at: http://www.internetworld.com/print/1998/04/06/ecomm/19980406-map.html. Also, explore the MapQuest web site at http://www.mapquest.com/.

Questions:

1. Summarize the new directions MapQuest has found for generating revenue. Characterize the changes in terms of the framework in Figure 6.1 and 6.3. (pages 188 and 190).

2. Use MapQuest to obtain instructions for driving between two addresses you are familiar with. Compare these instructions to instructions you receive for a similar query at another map site, such as Yahoo! Maps (http://maps.yahoo.com/py/maps.py) or Excite's map page (http://city.net/maps/driving/)

3. What do you see as possible future directions for MapQuest's products and market?

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