Let's Talk!: An Intranet for Gathering Intelligence and Facilitating Corporate Communications

http://adv.onewebsystems.com/sim/library/doc/paper2.doc

This paper won second prize in the 1997 SIM International Awards Competition. It discusses the way Maritz, a privately held consulting company with $2.0 billion in annual sales, developed and now uses an intranet to address a prevailing corporate intelligence and communication problem. Previous efforts to enhance communications had fallen short. The possibility of using an intranet provided a different approach.

Questions:

1. What specific communication issues did the intranet address?

2. Explain why it is or is not possible to think of information in the system in terms of entities, relationships, and attributes.

3. How is the intranet information collected, validated, and retrieved?

4. How much of the vision of for the intranet had been accomplished as of the time the article was written? What remained to be done?

5. How could Maritz assess quality of the information in the intranet as part of its process of expanding the intranet over time?

Back to Links to Longer Cases

Main Page About the Book Student Resources Instructor Resources Contact Us