CHAPTER 14 Computers in Society: Tomorrow
TVs vs. PCs and the Internet When a TV and a PC interact during primetime, the PC is four times more likely to hold consumers' attention than the TV, according to a just-released report from Statistical Research, Inc. The study says that 80% of those who use TVs and PCs simultaneously during primetime consider the computer to be their primary activity, while 18% cite the TV as commanding more of their attention. Many observers expect that TV will continue to loose viewers who prefer to spend their time with Internet-enabled PCs. The trend may hasten as broadband access and applications become more universal.