CHAPTER 7 Going Online: The Net, Information Services, and More
Digital Divide Narrows According to the Employment Policy Foundation, about half of all U.S. homes have at least one PC and 87% of those have Internet access. The foundation predicts that the PC will be considered a must-have household appliance by 2010, regardless of family income.
Cell Phone E-mail in the Classroom Internet-enabled cell phones are more popular in Japan than any other country. They are so popular that a study at Konan University in Japan showed that 90% of the students carried Internet (e-mail)-enabled cell phones to class. Two-thirds of those students received or sent at least one e-mail during class. A third received or sent up to four e-mails in a single class.
Banner Ad Effectiveness In December 2000, Internet users clicked through over 65 billion banner ads according to AdRelevance, an Internet advertising measurement company. MSN brought in the most ad revenue during December ($180 million) while Yahoo! led all sites with over 7.5 billion ads served. The leading advertiser, Amazon.com, led all advertisers with almost three billion ad impressions (presentations of their ads) in December, plus they spent the most on advertising ($61.8 million).