[SECTION 1.8] [TABLE OF CONTENTS]
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1 . 7 Commerce on the Web
The development of real electronic commerce will require the development of a number of business models. These models are currently very much in a state of flux. A few, however, are starting to appear.
An article focusing on real word electronic commerce by John Rhodes"(22) states:
Several basic models for commerce on the Web have emerged: selling space, selling subscriptions, and selling goods or services.
Space sales on the Web are similar to a conventional advertisement but with the addition of a "link" that lets customers click and go to the advertiser's own site for more information or further interactions....
Subscriptions sales typically offer some "teaser information" to the Web audience while restricting access to the core of the site to users who have already registered and/or subscribed.
Product/services sales are perhaps the most visible and talked-about new Web opportunity. At last count, more than 2,000 major store and nonstore retailers were active on the Web. Active selling sites run the gamut from niche product sales enterprises, such a Royer's Flowers Direct(23), Computer Express(24), Art.Online(25) and Gadget Guru to supermarkets like Internet Shopping Network(26), and purveyors of financial information, such as Dun and Bradstreet.
One of the original organizations explicitly set up to explore the opportunities and problems of electronic commerce is CommerceNet(27). The CommerceNet Consortium is a nonprofit association of companies engaged in various aspects of electronic commerce. The consortium has six working groups: Connectivity, Network Services, Payment Services, Directories and Catalogs, Internet EDI, and Engineering Data Transfer/Design-to-Manufacturing Integration. Check out the Web site for the details.
In addition to the consortium, CommerceNet has joined forces with Nielsen Media Research, which also does television ratings, to conduct Internet demographics surveys. As businesses try to sell products and services, it is increasingly critical to know who the audience is and what the demographics are. Partial results of the surveys are on-line at the CommerceNet Web site; with the full survey results costing $5000(28).
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