Integration of Business, Technology and Society

E-commerce: Business. Technology. Society. provides a comprehensive introduction to the field of electronic commerce by weaving three key themes into every chapter: the business, technological, and social challenges presented by E-commerce.

Authors Kenneth C. Laudon and Carol G. Traver explain why these themes are so important:

"Several years ago when my business partner and co-author Carol Traver and I formed azimuth-interactive.com, an online source for interactive software education, we quickly realized how little was known about being a dot-com. We needed fast answers to many questions: how to design products for sale on the Web site, how to design the site itself, how to market Web-based products, and how and where to advertise. We had technology questions -- how much capacity did we need, what kind of server software was best, and how could we clear credit card transactions, prevent security breaches, and develop secure applications customers would trust? We had to learn from experience how to price, version, and bundle our products. We had questions about customer privacy, taxation, and intellectual property ownership. We had to learn from experience, and some of the learning was painful.

We wrote this book for E-commerce students and for colleagues who are facing the same difficulties when teaching this course. By distilling the various literatures and disciplines of E-commerce, providing an unvarnished look at E-commerce successes and failures, and highlighting vexing social issues, we have created a book that informs students and would-be entrepreneurs about the issues facing E-commerce and the challenges that lie ahead."

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