We are excited to announce the partnership in the United States
academic market of two leaders in higher education.

 

When you adopt a Prentice Hall textbook with an Interpretive simulation, your students will save $10 on the price of the simulation. Each new textbook purchased will contain a access code that can be redeemed when registering for the simulation online from Interpretive. To ensure your students receive textbooks that contain access coupons, make sure your bookstore orders the appropriate value-package ISBN. Your local Prentice Hall representative will be happy to assist you.

 

Marketing Simulations

 

MarketShare
 Marketing Principles

Suggested Courses:

·  Introductory level marketing courses

·  Marketing Principles

 

NewShoes
 Marketing Principles

Suggested Courses:

·  Introduction to Marketing for non-business majors

·  Marketing Principles

 

PharmaSim
 Marketing Management

Suggested Courses:

·  Brand Management

·  Marketing Management

 

StratSimMarketing
 Marketing Strategy

Suggested Courses:

·  Marketing Management

·  Marketing Strategy

 

CountryManager
 International Marketing

Suggested Courses:

·  Courses with international perspectives

·  International Marketing

 

 

Management Simulations

 

BizCafe
 Business Essentials

Suggested Courses:

·  Business Essentials

·  Introduction to Business

·  Other general business courses

·  Small Business Management

 

StratSimManagement
 Strategic Management

Suggested Courses:

·  Business Strategy

·  Competitive Strategy

·  Strategic Management

 

ServiceSim
 Service Quality

Suggested Courses:

·  Entrepreneurship

·  Operations

·  Other courses emphasizing Service Quality

·  Service Operations

·  Small Business Management

 

StratSimChina
 The Strategy Simulation with a focus on China

Suggested Courses:

·  Courses with China Specific Content

·  Strategy courses with International Perspective

 

Entrepreneur
 The Retail Entrepreneurship Simulation

Suggested Courses:

·  Entrepreneurship

·  Retailing

·  Small Business Management

 

HRSimSelection
 Recruitment and Selection

Suggested Courses:

·  Human Resource Management

·  Recruitment and Selection

·  Staffing

 

 

HRManagement
 Human Resource Management

Suggested Courses:

·  Human Resource Management

·  Recruitment and Selection

·  Staffing

 
www.prenhall.com/marketing

Prentice Hall text (10% off)  + Interpretive simulation coupon (10% off)

PACKAGE ISBN

Armstrong/Kotler, Marketing: An Introduction and MyMarketingLab, 9e

0-13-245892-6

Best, Market-Based Management, 5e

0-13-245274-X

Keegan/Green, Global Marketing, 5e

0-13-506249-7

Kerin/Peterson, Strategic Marketing Problems 11e

0-13-234958-2

Kotler/Armstrong, Principles of Marketing, 12e

0-13-242022-8

Kotler/Keller, Marketing Management 13e

0-13-504646-7

Kotler/Keller, Framework for Marketing Management 4e

0-13-136067-1

Solomon/Marshall/Stuart, Marketing: Real People, Real Choices 6e

0-13-609590-9

Winer, Marketing Management 3e

0-13-612982-X

 

We invite you to contact us!

If you are an instructor (U.S academic market) and have questions about:

·      Interpretive simulations or would like to request a simulation examination copy, click here to receive additional information.

·      Prentice Hall textbooks, examination copies, and value-package ISBNs, please e-mail: college_marketing@prenhall.com.