1. Has the ability: They can do the job.
2. Wants to be rescued: They will be saved from their current scenario.
3. Spots an opportunity: Money, recognition, status, direction are all important for anyone who works.
4. Takes limited risks: The real goal is something else such as: "I'll try this before deciding about law school."
5. Believes a fantasy: The fantasy people tell themselves are powerful motivators for change. "I'll be just like the lawyers on "The Practice."
6. Has hope: Hope springs eternal. It is the most powerful motivator of all.

Chere B. Estrin, Ph.D. is the CEO of Estrin Professional Careers, a Los Angeles based paralegal training and seminar company. She has written eight books in the paralegal field including, "The Paralegal Career Guide 3rd Edition," "Everything You Need to Know About Marketing Your Paralegal Program," and "The Successful Paralegal Job Search Guide." She has been interviewed by Newsweek, The Los Angeles Times, Entrepreneur, Maxim, Latina, The Chicago Tribune, Working Woman, BusinessWeek.com, and more. A former career columnist for Legal Assistant Today magazine, Ms. Estrin is a co-founding member of the Legal Assistant Management Association and a recipient of the Los Angeles/Century City Woman of Achievement award. She was recently awarded the Los Angeles Paralegal Lifetime Achievement Award. A lively seminar leader, she can be reached at CareerCoaches@aol.com or at www.CareerCoachesInternational.com.