An on-line supplement that accompanies Donald R. Lehmann, Sunil Gupta, and Joel H. Steckel's Marketing Research. This site provides you with access to a multitude of marketing research information sources and links, arranged by topic. Send us feedback, or suggestions for additions and deletions to this collection.
General Marketing Research Links
MARKETING AND ADVERTISING
http://www.wa.gov.au/gov/sbi/openbus/market.htmlThe Market Research Direct-A-Net: Advertising Research-Alphabetically
http://www.zarden.com/marketresearch/services/advres/alpha.htmlInternet Market Research & Advertising Industry E-Mail Directory
http://www.asiresearch.com/email.htmLibrary of Congress World Wide Web Home Page (New version 01/26/96)
http://lcweb.loc.gov/homepage/lchp.htmlQuirks Marketing Research Review
http://www.quirks.comUS Census Bureau
http://www.census.govAmerican Demographics Magazine
http://www.demographics.com/Publications/AD/index.htmSurveySite has developed leading-edge "pop-up" survey software to collect data on the Web.
http://www.surveysite.com/Welcome to the new and improved "Market Research Center," the web site for ASI Market Research. To be specific, ASI is a marketing research firm that specializes in television commercial advertising research, or copytesting.
http://www.asiresearch.com/Marketing Research Companies
http://www.azstarnet.com/bbb/m/market.htmYahoo! - Companies: Marketing: Market Research: Directories
http://www.yahoo.com/Business_and_Economy/Companies/Marketing/
Market_Research/Directories/Internet Marketing Research Group
http://imri-100.imri.fh-furtwangen.de/Marketing Consulting & Research
http://www.sitecast.com/Marketing Research Association
http://www.mra-net.org/American Marketing Association (AMA)
http://www.ama.orgAdvertising Research Foundation (ARF)
http://www.amic.com/arf/European Society for Opinion and Marketing Research (ESOMAR)
http://www.esomar.nlCouncil of American Survey Research Organizations (CASRO)
http://www.casro.orgCouncil for Marketing and Opinion Research (CMOR)
http://www.cmor.orgThe Market Research Society (MRS)
http://www.marketresearch.org.uk/The Market Research Society of Australia Limited (MRSA)
http://www.mrsa.com.au/The Marketing Research Resource Center, sponsored by Discovery Research Group
http://www.drgutah.com/Research Info
http://www.researchinfo.comProfound Marketing Research Information
http://www.profound.comKingdomality
http://www.cmi-lmi.com/kingdomality.htmlhttp://future.sri.com/VALS/survey.html
Marketing Research is published for the marketing research practitioner who seeks real world information on research techniques.
http://www.ama.org/pubs/mr/This site provides links to: Datasets, Repositories of Datasets, Textbook Datasets, Additional Data Sources, Other Lists of Data Resources, Search Engines. Primarily intended for use by students and teachers in applied statistics courses.
http://it.stlawu.edu/~rlock/datasurf.htmlProvides a listing of data categorized to specific area of interest. Includes: Links to Search Engines, Links to Environmental and Ecological Data, Links to Business, Economic, and Financial Data, Links to Social Sciences and Demographics Data, Links to Health Related Data, Links to Women's Sports and Other Women's Data, Links to Sport's Related Data, Links to Other Excellent Sources of Data.
http://faculty.babson.edu/turner/fish/
U.S. Census Bureau
http://www.census.gov/FEDSTATS
http://www.fedstats.gov/U.S. Department of Commerce (STAT-USA)
http://www.stat-usa.govCounty and City Databooks, Interactive Data Resources, University of Virginia Social Sciences Data Center
http://www.lib.virginia.edu/socsci/ccdb/Economic Chart Dispenser
http://bos.business.uab.edu/charts.htmBoard of Governors of the Federal Reserve System
http://www.bog.frb.fed.usThe Federal Web Locator
http://www.law.vill.edu/fed-agency/National Archives Center for Electronic Records
ftp://ftp.cu.nih.gov/NARA_ELECTRONICSocial Security Administration (OSS-IS)
http://www.ssa.gov/Missouri State Census Data Center - Summary U.S. Census Info
http://www.oseda.missouri.edu/usinfo.htmlGovernment Information Sharing Project
http://govinfo.kerr.orst.edu/National Transportation Statistics
http://www.bts.govNational Trade Data Bank
http://www.stat-usa.gov/BEN/Services/ntdbhome.htmlStudy of American Families, 1994
http://DPLS.DACC.WISC.EDU/SAF/General Social Survey
http://www.icpsr.umich.edu/GSS/Inter-university Consortium for Political and Social Research (ICPSR)
http://www.icpsr.umich.edu/
Organization for Economic Co-operation and Development (OECD)
http://www.oecd.orgInternational Monetary Fund (IMF)
http://www.imf.orgWorld Bank
http://www.worldbank.org/World Bank Social Indicators of Development
http://www.ciesin.org/IC/wbank/sid-home.htmlWorld Bank Social Trends in Developing Economies (TIDE)
http://www.ciesin.org/IC/wbank/tde-home.htmlWorld Bank Living Standards Measurement (LSMS)
http://www.worldbank.org/html/prdph/lsms/lsmshome.htmlBizEd Net - CSO Data (U.K.)
http://bizednet.bris.ac.uk:8080/home.htmWorld Bank Latin America and Caribbean Region Technical Department
http://www.worldbank.org/html/lat/Asian Development Bank
http://www.asiandevbank.orgEurostat
http://europa.eu.int/eurostat.htmlInter-American Development Bank
http://www.iadb.org/United Nations Statistics Division/DESIPA
http://www.un.org/Depts/unsd/index.htmlThe International Trade Centre UNCTAD/GATT (ITC)
http://www.intracen.orgStatistics Canada
http://www.statcan.ca/Canadian Industry Overviews
http://strategis.ic.gc.ca/sc_ecnmy/sio/homepage.htmlMinistry of Finance (Mexico)
http://www.shcp.gob.mx/Israel Central Bureau of Statistics
http://www.cbs.gov.il/engindex.htmTurkish Ministry of Foreign Affairs, Business & Economy Data
http://www.mfa.gov.tr/GRUPC/GRUPC.HTMStatistik Regional (German Regional Statistics)
http://www.brandenburg.de/statreg/German Federal Statistical Office
http://www.statistik-bund.de/e_home.htmAustralian Bureau of Statistics
http://www.statistics.gov.au/Business Information Zone has been developed for users seeking UK-relevant business information, products and services on the Internet
http://www.thebiz.co.uk/default.htm
Specialized Areas of Study in Marketing Research
QUALITATIVE RESEARCH
Qualitative Research Consultants Association: Site of the practitioners who specialize in qualitative research, such as moderators and analysts of focus groups and individual depth interviews.
http://www.qrca.org/Qualitative Research Resources on the Internet.
http://www.nova.edu/ssss/QR/qualres.htmlCONJOINT ANALYSIS
The purpose of this webpage is to provide some basic information about conjoint analysis from the research point of view.
http://www.nevada.edu/~huc/html/doca.htmlSurveySite regularly conducts studies using Conjoint Analysis. Conjoint analysis is a versatile marketing research technique that can provide valuable information for new product development and forecasting, market segmentation and pricing decisions.
http://www.surveysite.com/engine/tutorconjoint.htmFACTOR ANALYSIS
Perceptual maps
http://www.surveysite.com/docs/tutormap.htmADVERTISING RESEARCH
RADIO ONLINE ™
http://www.radio-online.com/index.htmAbout MRI
http://www.mediamark.com/home.htmA.C. Nielsen Home Page
http://acnielsen.comMedia Mall - Research Firms
http://www.tantech.com/medianet/resrchu.htmNewsweek Media Research Index
http://www.vmr.com/research/index.html#categoryAdvertising World (University of Texas)
http://advertising.utexas.edu/worldAd Age
http://www.adage.com/Links
http://www.vidya.com/add-lib/lib.htmlgopher://gopher.loc.gov/11/copyright
gopher://gopher.loc.gov/11/copyrightAdvertising Law Internet Site
http://www.webcom.com/~lewrose/home.htmlADVERTISING INFORMATION SOURCES
http://midget.towson.edu/~cooklib/bibliographies/adverhan.htmlAdWeek Online
http://www.adweek.com/PROMO magazine
http://www.promomagazine.comPublicity.com
http://www.publicity.com/American Advertising Federation
http://www.aaf.org/Communication Arts
http://www.commarts.com/Advertising Agency Locations
http://www.imagesite.com/agencies/J.W.Hartman Center - Advertising History
http://odyssey.lib.duke.edu/hartmanAmerican Advertising Museum
http://www.ohwy.com/or/a/americam.htm
Statistical and Computational Software
Mathsoft - S Plus & MathCad
http://www.mathsoft.com/MathWorks (MATLAB and SIMULINK)
http://www.mathworks.com/Minitab
http://www.minitab.com/The Numerical Algorithms Group Ltd (NAG)
http://www.nag.co.uk/Numerical Recipes
http://nr.harvard.edu/nr/nrhome.htmlQuantitative Micro Software
http://www.eviews.comSPSS
http://www.spss.comTSP International
http://www.tspintl.com/VORSIM (Spreadsheet Simulation)
http://members.aol.com/vorecon/vorsim.htmlWolfram Research, Inc. (Mathematica)
http://www.wri.com
On-Line Guide, formerly Big Dummy's Guide to the Internet
http://www.eff.org/papers/eegtti/eegttitop.htmlThe Internet and Computer-Mediated Communication
http://www.december.com/web/text/index.htmlCommon Internet File Formats
http://www.matisse.net/files/formats.htmlUsenet FAQs
http://www.faqs.org/faqs/Usenet Info Launch Pad
http://sunsite.unc.edu/usenet-b/home.htmlDeja News
http://www.dejanews.com/Clearinghouse for Subject-Oriented Internet Resource Guides
http://www.clearinghouse.net/InfoJunkies Anonymous
http://www.globaldialog.com/~morse/ija.htmPatrick Crispen's Internet Roadmap
http://www.brandonu.ca/~ennsnr/Resources/Roadmap/Welcome.htmlYahoo!
http://www.yahoo.com/Alta Vista
http://www.altavista.digital.com/Open Text
http://www.opentext.comLycos
http://www.lycos.comLISZT - Directory of E-Mail Discussion Groups
http://www.liszt.com/Four11
http://www.Four11.com/WhoWhere?
http://www.whowhere.comA Beginner's Guide to URLs
http://www.ncsa.uiuc.edu/demoweb/url-primer.html
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