Prentice Hall - Marketing Strategy

Marketing Strategy

Advanced Marketing Strategy: Phenomena, Analy...., 1/e: Urban, et. al. (1991)
Airline: A Strategic Management Simulation, 3/e: Smith, et. al. (1994)
Analysis for Strategic Marketing, 1/e: Rao, et. al. (1998)
BRANDMAPS: The Competitive Marketing Strategy...., 4/e: Chapman (1997)
Cases in Strategic Marketing Management: A La...., 1/e: Quelch, et. al. (2000)
Cases in Strategic Marketing Management: An I...., 1/e: McDonald (1998)
Cases in Strategic Marketing, 1/e: Rosenthal, et. al. (2000)
Customer Orientation and Market Action, 1/e: Johnson (1998)
International Marketing Strategy, 2/e: Bradley (1995)
Managing Marketing Linkages: Text, Cases, and...., 1/e: Cespedes (1996)
Market-Based Management: Strategies for Growi...., 2/e: Best (2000)
Marketing Classics: A Selection of Influentia...., 8/e: Enis, et. al. (1995)
Marketing Management and Strategy, 2/e: Doyle (1998)
Marketing Strategy: Relationships, Offerings,...., 1/e: Sudharshan (1995)
Readings on Market-Driving Strategies: Toward...., 1/e: Carpenter, et. al. (1997)
Strategic Brand Management: Building, Measuri...., 1/e: Keller (1998)
Strategic Marketing Problems, 8/e: Kerin, et. al. (1998)
Strategy and Process in Marketing: A European...., 1/e: Murray, et. al. (1996)