A successful marketing course requires more than a well-written book. Today's classroom requires a dedicated teacher and a fully-integrated teaching system. A total package of teaching and learning supplements extends this edition's emphasis on effective teaching and learning. The following aids support Marketing: An Introduction.

Prentice Hall is proud to present a new set of custom videos to accompany the fifth edition, together with new video cases. New segments include Yahoo!, Nascar, WNBA, Forum Shops, Kodak, New Product Showcase and Museum, and House of Blues.

Together with the F.A.C.T.S. book, this manual has chapter by chapter teaching outlines and answers to end of chapter problems and applications. A full set of teaching notes for the video cases are also included.

This manual is a unique resource which organizes all of the supplementary material by chapter, with special emphasis on the media supplements such as videos, powerpoint slides and web resources. This manual also includes additional internet exercises and class projects.

Acclaimed by adopters, this test bank is carefully revised and tested. The test bank includes up to 50 multiple choice and true/false questions per chapter, together with essay and application questions. All questions are graded for difficulty and page referenced.

The PH Test Manager offers electronic test generation and answer keys.

Two sets of transparencies enhance your lecture presentation. The first set are acetates of the PowerPoint slides, also available on disk. In addition, a unique set of advertisement transparencies showcase an up to date collection of ads with teaching notes.

Up to 20 slides per chapter, this set of lecture aids follows the chapter outline, and also offers additional material from outside the text. These slides are also included on our CW/PHLIP web site and on the PH Presentation Manager CD-Rom.

This new software is totally interactive, featuring ten sample marketing plans, excellent help, customizable charts and professional-looking color printouts. The plan wizards enable you to easily customize your marketing plan to fit your marketing needs. You then follow the clearly outlined steps — define, plan, budget, forecast, track and measure — to progress from strategy to implementation. Click to print, and your text, spreadsheet and charts come together to create a powerful marketing plan. This softeare only available with prentice hall text for an additional $10.00

Prentice Hall offers your students the RealMarketing CD-ROM shrink-wrapped with Marketing: An Introduction for free. Students can read video cases from the folder of cases and questions and direct them to video clips from the corresponding company video. Part II of the CD-ROM features ten of the most exciting concepts in marketing today with corresponding video. Students can link directly to the PHLIP web site from the CD.

What is a Business Publishing WebCT course?

A full featured, internet based, complete course management and distance learning solution. Instructors with little or no technical experience can use a point-and-click navigation system to design their own online course components, including setting up a course calendar, quizzes, assignments, lectures and self-paced study help.

These courses were developed by educators for educators. The same team that developed our feature rich websites hired 40 experienced college professors, who produced our WebCT courses in teams of three. The Armstrong/Kotler Marketing: An Introduction course was created by hand-picked team of marketing professors and instructional designers, then accuracy checked and edited by the Armstrong/Kotler editorial team.

Publication Dates:
Armstrong/Kotler, Marketing: An Introduction , 5/E Available 1/2000
Kotler, Principles of Marketing, 8/E Available now
Kotler, Marketing Management, 10/E Available 1/2000
Solomon/Stuart, Marketing Real People Real Choices, 2/e Available 1/2000

Wells/Burnett/Moriarty, Advertising Principles and Practice, 5/e Available 2/2000

The student purchases a package consisting of the text plus the access code (PIN) at the bookstore. The instructor receives the content cartridge and the WebCT program which is downloaded to the school's server.