Berman and Evans' new edition is still the text that successfully steers marketing students toward good retail planning and decision making. Yet this new text is so up-to-date and in-line with what's happening now in electronic retailing. With full coverage of all major retailing topics (consumer behavior, information systems, store location, operations, service retailing, the retail audit, retail institutions, franchising, human services, and computerization), the book's real-world approach focuses on both large and small retailers. Just some of the well-known companies discussed are:
•McDonald's • Land's End •Wal-Mart •Costco •Neiman Marcus •Starbucks •Amazon.com •Gap