E-Commerce
Up-to-date in every sense of the word, Retail Management: A Strategic Approach, Eighth Edition now includes a host of features that connect students to the Internet. A comprehensive web site with an interactive study guide (see page 3 of this brochure) is just the beginning. An Internet-based exercise appears at the end of each chapter, and a listing of 45 free online sources of retailing information is provided in Chapter 8. Furthermore, two cases on web-based retailing are included and a detailed discussion of e-commerce can be found in Chapter 6. Computer exercises accessible from the web site for the book are flagged in the text by an icon wherever they support chapter material.

What's New to the Eighth Edition:
•The e-commerce revolution and web retailing is discussed, including the role of the web, the scope of online retailing, characteristics of web users, factors to consider in planning a Web site, and several examples of Web retailing in action.
There are new chapters on building and sustaining relationships and on merchandise management.
•There are new end-of-chapter appendixes on service retailing and global retailing, both with a strategic flavor. These appendixes amplify the discussions in their respective chapters and give appropriate attention to these topics.
•An entirely new Chapter 14 (Developing Merchandise Plans) presents a framework for merchandise planning, including merchandising philosophies, category management, and inventory management.
•The authors discuss the new technology available for site selection (especially geographic information systems) and the uses of computerized census data.
•New and enhanced illustrations of promotion efforts in a retail setting depict the latest trends in retail promotion - including the use of electronic media.