PART 1: AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT
1. An Introduction to Retailing
2. Building Relationships
3. Strategic Planning in Retailing

PART 2: SITUATION ANALYSIS
4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Nonstore-Based, Electronic, and Nontraditional Retailing

PART 3: TARGETING CUSTOMERS & GATHERING INFORMATION
7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing

PART 4: CHOOSING A STORE LOCATION
9. Trading-Area Analysis
10. Site Selection

PART 5: MANAGING A RETAIL BUSINESS
11. Retail Organization and Human Resource Management
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions

PART 6: MERCHANDISE MANAGEMENT AND PRICING
14. Buying and Handling Merchandise I
15. Buying and Handling Merchandise II
16. Financial Merchandise Management
17. Pricing in Retailing

PART 7: COMMUNICATING WITH THE CUSTOMER
18. Establishing and Maintaining a Retail Image
1 9. Promotional Strategy

PART 8: PUTTING IT ALL TOGETHER
20. Integrating and Controlling the Retail Strategy