Business Market Management: Understanding, Creating and Delivering Value, 1/E JAMES ANDERSON (Northwestern University) JAMES NARUS (Wake Forest University)
	430pp. ISBN 0-13-522657-0 Focuses on organizing coverage around business market operations, examines a wealth of primary field research, and establishes four guiding principles of business market management including: value as the cornerstone of business market management, the business market management process, conducting business across borders, and accentuating working relationships and business networks.
	Instructor's Manual (0-13-080626-9)

 

MARKETING: AN INTRODUCTION, 5/E GARY ARMSTRONG (University North Carolina) PHILIP KOTLER (Northwestern University)
	Appropriate for graduate/undergraduate principles of marketing courses. ISBN 0-13-012771-X Click here for a full description.

Business Logistics Management, 4/e RONALD BALLOU (Case Western Reserve University)
	681pp. ISBN 0-13-795659-2 This comprehensive discussion covering the planning, organizing, and controlling of such activities as transportation, inventory maintenance, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, and product scheduling is specifically designed to help readers solve the actual problems that they will encounter in today's marketplace. It provides the basic decision making tools and concepts used for finding cost reduction and strategic opportunities, includes a CD-ROM with Logware Software.
	Instructor's Manual (0-13-080713-3)

 

Market Based Management, 2/e, ROGER J. BEST (University of Oregon)
	385 pages, ISBN 0-13-014546-7 The purpose of Market-Based Management: Strategies for Growing Customer Value and Profitability, Second Edition, is to sensitize those interested in marketing management and marketing strategy to market-based management practices and key relationships that enable a business to attract, satisfy, and retain customers while growing the profits of a business
	Instructor's Manual with Test Item File (0-13-014816-4) PowerPoint Electronic Transparencies (0-13-014817-2) PH Test Manager (0-13-014818-0)

Marketing Research, 3/e ALVIN BURNS (Lousiana State University Baton-Rouge) RONALD BUSH (University of West Florida)
	640 pp. ISBN 0-13-014411-8 Best Selling Undergraduate text in marketing research. Only text to fully integrate student version of SPSS 10.0 with data sets.
	Instructor's Manual (0-13-016291-4) Prentice Hall Video Library (0-13-017063-1) WIN PH test manager (0-13-016359-7) Test Item File (0-13-016292-2)

Marketing Management in the 21st Century, 1e NOEL CAPON (Columbia University) JAMES M. HULBERT (Columbia University)
	ISBN: 0-13-915695-X For introductory graduate-level Marketing courses. Designed to meet the needs of both marketing and non-marketing specialists, this introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process. It provides a set of concepts and ideas for approaching marketing decisions, on providing a common language with which to think about marketing issues, and on the structuring and analysis of managerial problems in marketing. It prepares future general managers and CEOs to deal with core marketing issues by providing a way of thinking strategically about the firms' products, services and markets.

 

Marketing Channels, 6e ANNE COUGHLAN (Northwestern University) ERIN ANDERSON (INSEAD) LOUIS W. STERN (Northwestern University) ADEL EL-ANASARY (University of North Florida)
	ISBN: 0-13-012772-8 For one-quarter/semester, senior/graduate-level courses in Distribution Channels, Marketing Channels, or Marketing Systems. Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing, and controlling the alliances among the institutions, agencies, and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service--both for the end-users they serve and the organizations that comprise them.

 

Marketing and the Internet, 1e ELOISE COUPEY (Virginia Polytechnic Institute & State University)
	ISBN: 0-13-016975-7 Coming 2001 Integrating marketing theory with Internet reality, this text helps students develop the skills necessary to understand and integrate Internet technology and characteristics into marketing strategy. It helps them recognize and understand the implications of the Internet not only as a marketplace, but also as a set of tools and opportunities for conducting a wide variety of marketing activities that do not involve product-related transactions (e.g., marketing research, customer service).

 

Effective Public Relations, 8/E SCOTT CUTLIP (San Diego State University) ALLEN CENTER(University of Georgia) GLEN BROOM (San Diego State University)
	576 pp. ISBN 0-13-541211-0 This text presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete text / reference for serious students of public relations.
	Instructor's manual (0-13-082477-1) Win PH Custom Test (0-13-082-478-X) Overhead Transparencies (0-13-082470-4) Test Item File (0-13-082479-8) PowerPoint Transparencies (0-13-082470-4)

Prentice Hall's E-Biz Guide to E-Marketing 2001 RAYMOND FROST (Ohio University) JUDY STRAUSS (University of Nevada Reno)
	ISBN: 0-13-030656-8 A Free student supplement only available shrink-wrapped with Prentice Hall Marketing textbooks! This 95 page supplement includes: search strategies, market analysis, products on the web, pricing, channels, the Net as marketing as a communication medium and more. Each chapter includes mini projects and exercises.
	Ask your local Prentice Hall representative how you can shrink-wrap this exciting new suppliment to your Prentice Hall Marketing text.

 

E-Marketing, 2/e JUDY STRAUSS (University of Nevada-Reno) RAYMOND FROST (Ohio University)
	Website:www.prenhall.com/frost

Consumer Behavior: An Applied Approach, 1e NESSIM HANNA (Northern Illinois University) RICHARD WOZNIAK (Northern Illinois University)
	ISBN: 0-13-089502-4 This text gets students involved by using Internet exercises, cross-functional perspectives, and real-life business-oriented examples. Designed to provide an overview of the hows and whys of consumer behavior, and to encourage thinking skills in assessing practical applications. This text is appropriate for the undergraduate student.
	Website: www.prenhall.com/hanna Full instructor's teaching package available

Marketing: Connecting with Customers, 1/e GILBERT D. HARRELL (Michigan State University) GARY L. FRAZIER (University of Southern California)
	ISBN 0-02-350251-7 Appropriate for Graduate/Undergraduate Principles of Marketing courses.
	Click here for a full description.

Contemporary Logistics, 7/e JAMES JOHNSON (St. Cloud State University) DONALD WOOD (San Francisco State University) DANIEL WARDLOW (San Francisco State University) PAUL MURPHY (John Carroll University)
	560pp. ISBN 0-13-798548-7 Classic best-seller for Junior and Senior course in Logistics/Supply Chain Management.
	Instructor's Manual (0-13-081612-4)

 

Consumer Behavior: Managerial Decision Making FRANK KARDES ( University of Cincinnati )

505 pp. ISBN 0-321-00199-0 A scientifically grounded, scholarly but readable text on the psychology of consumer judgement, influence, and choice. "Kardes' Consumer Behavior book is the most up-to-date, scientifically based, book on consumer behavior available. It integrates from the Psychology literature with topics of importance in consumer behavior. It's a must is one wants to understand consumer behavior, especially if one is hoping to create a foundation from which students, practitioners, and future scholars can build and expand knowledge. And Professor Kardes explains material so clearly that even complex ideas are easy to understand". Alice M. Isen Cornell University

 

Global Marketing, 2/E WARREN J. KEEGAN ( Pace University ) MARK GREEN ( Simpson College)
	484 pp. ISBN 0-13-084268-0 This successful new edition offers a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing.
	Instructor's Manual with Test Item File ( 0-13-013790-1) Color Transparencies ( 0-13-013801-0) WIN PH Test Manager ( 0-13-013802-9) Video Library 2000 ( 0-13-013803-7) PowerPoint Slides ( 0-13-013804-5) www.keegan-green.com

Global Marketing Management, 6/e WARREN KEEGAN (Pace University)
	639pp. ISBN 0-13-903023-9 The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
	Instructor's Manual with Test Item File (0-13-096419-0)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 1/e KEVIN LANE KELLER (Dartmouth College)
	635pp. ISBN 0-13-120115-8 This book provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management. Provides insights into how profitable brand strategies can be created by building, measuring, and managing brand equity.
	Instructor's Manual (0-13-680646-5) Video (0-13-679952-3)

 

Strategic Marketing Problems: Cases and Comment, 9e ROGER A. KERIN (Southern Methodist University) ROBERT A. PETERSON (University of Texas)
	ISBN: 0-13-027661-8 This best selling case book is dedicated to the development of decision-making skills in marketing. The material introduces concepts and tools useful in structuring and solving marketing problems, while class tested case studies provide an opportunity for those concepts and tools to be employed in practice.
	Instructor's manual Student Excel spreadsheet exercises

 

Marketing Management, 10/e PHILIP KOTLER (Northwestern University)
	ISBN 0-13-012217-3 The international bestseller in Marketing Management. Click here for a full description.

Principles of Service Marketing and Management, 1/e CHRISTOPHER LOVELOCK (Lovelock Associates) LAUREN WRIGHT (California State University, Chico)
	414pp. ISBN 0-13-676875-X Lovelock and his coauthor, Lauren Wright of California State University, Chico, break new conceptual ground in this exciting and attractively presented text. Incorporating the latest thinking on managing and marketing services, the book introduces numerous new examples of innovative service organizations from the US, Canada, Europe, and around the world. It contains 16 chapters of text, 12 up-to-date, relatively short cases (including eight written by Lovelock and two by Wright), and a detailed glossary of definitions. Although the principal target audience is students taking courses in service management or marketing of services, the book is also ideal for self-study by managers. You may contact Christopher Lovelock at: www.lovelock.com
	Instructor's Manual (0-13-096842-0) PowerPoints (0-13-096830-7)

 

International Marketing Research, 1/E V. KUMAR ( University of Houston )
	450 pp. ISBN 0-13-045386-2 Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes students through all phases of developing and conducting international marketing research.
	Instructor's Manual with Text Item File (0-13-013796-0) Website

 

Marketing Management and Strategy: Marketing Engineering Applications GARY LILIEN ( Penn State University) ARVIND RANGASWAMY ( Penn State University)
	128 pp. ISBN 0-321-04640-4 This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (AWL,1998) This supplement consists of a paperback book and CD-ROM (software packages are compatible with Excel 5.0, 7.0 and Office '97 for Windows) which include sections relating to a basic marketing or marketing strategy course, allowing professors to integrate quantitative applications into these courses.
	Videotape (0-321-00775-1) Instructor's Manual (Revised) (0-321-03705-7)

 

Marketing Research: Marketing Engineering Applications GARY LILIEN ( Penn State University) ARVIND RANGASWAMY ( Penn State University)
	152 pp. ISBN 0-321-04646-3
	This book/CD module is a subset of the author's Marketing engineering text. Video (0-321-00775-1) Instructor's Manual (Revised) (0-02-418264-8)

Marketing Research: An Applied Orientation, 3/e NARESH MALHOTRA (Georgia Institute of Technology)
	1008pp. ISBN 0-13-083044-5 This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the enormous success of previous editions by being even more current, contemporary, illustrative and user-friendly.
	Instructor's Manual (0-13-083108-5) Test Item File (0-13-083109-3) WIN PH Custom Test (0-13-083100-X) PowerPoints 7.0 Version (0-13-083111-5) Website:http://www.mgt.gatech.edu/faculty/malhotra/

 

Marketing of High Technology Products and Innovation, 1e JAKKI MOHR (University of Montana)
	ISBN: 0-13-013606-9 FALL 2000 For undergraduate/graduate-level courses in Marketing of Technology, Innovation, Marketing Management, Business-to-Business Marketing, New Product Development, E-commerce and Internet Marketing. Using a systematic approach grounded in relevant theories and empirical research, this text provides a framework for making marketing decisions in a high-tech environment. It covers such industries and contexts as telecommunications, information technology (hardware and software), biotechnology, and consumer electronics. The book provides a balance between conceptual discussions and examples, small and big business, products and services, and consumer and business-to-business marketing contexts.
	Click here for a full description.

Advertising On The Internet DEBORAH M. MOSCARDELLI (Central Michigan University)
	100pp. ISBN 0-13-084731-3 Learning to advertise effectively on the Internet is the greatest challenge faced by today's advertising professionals. Deborah Moscardelli's ADVERTISING ON THE INTERNET, available now, tells you what you need to know to create, effective advertising for this exciting, low-cost medium with unlimited reach. Learn how to catch the surfer, develop on-line, buy media, and measure the effectiveness of your on-line ads. Decide whether a dedicated web site, or a banner ad placed on someone else's web site, is the most appropriate strategy for your product or service. Organized with both traditional and IMC courses in mind, Moscardelli's concise paperback is only available FREE as a value-pack with any advertising text from Prentice Hall.

 

Marketing PlanPro PALO ALTO SOFTWARE
	ISBN 0-13-016280-9
	Totally interactive software, featuring ten-sample marketing plans, excellent help, customizable charts and professional-looking color printouts. The plan wizards enable you to easily customize your marketing plan to fit your marketing needs. You then follow the clearly outlined steps— define, plan, budget, forecast, track, and measure—to progress from strategy to implementation. Click to print, and your text, spreadsheet and charts come together to create a powerful marketing plan. This software is $10.00 and only available shrink wrapped with a Prentice Hall text.

 

Cases in Marketing Management: Muslim Countries, 1e JOHN A. QUELCH (London School of Economics)
	ISBN: 0-13-028357-6 Focuses on Marketing Management issues related to Middle Eastern/ Muslim countries.

 

Cases in Strategic Marketing Management: A Latin American Perspective JOHN A. QUELCH ( London Business School) GUILLERMO J. D'ANDREA ( Institutode de Allos Estudios Empressaniales)
	320 pp. ISBN 0-201-33879-3 This new book fosters an understanding of marketing in Latin America in two ways; extensive cases that give readers information that is not really available outside of Latin America, and extensive notes that help put the cases in context. Two highly respected authors who are specialists in the field write the cases.
	Instructor's Manual (0-201-70015-8)

 

Global Marketing Management, 4/E JOHN A. QUELCH (London School of Business) CHRISTOPHER A. BARTLETT (Harvard Business School)
	ISBN 0-201-35062-9 720 pp. Global Marketing Management is the new edition of our popular Global Marketing Management: Readings and Cases, 3/e by Buzzell, Quelch and Bartlett (AWL,95) In this fourth edition, Quelch and Bartlett have eliminated the use of readings to expand their case selection.
	Instructor's Manual (0-201-38514-7)

Direct Marketing Management, 2/e MARYLOU ROBERTS (U-Mass, Boston) PAUL BERGER (Boston University)
	ISBN 0-13-080434-7 424pp. Extensive revision of the leading academic text in Direct Marketing. New coverage of electronic commerce, database marketing and the latest research in direct and on-line marketing.
	Instructor's Manual (0-13-083193-X)

Cases in Strategic Marketing DAVID W. ROSENTHAL (University of Miam Ohio) LEW G. BROWN (University of North Carolina -Greensboro)
	ISBN 0-13-0870609 572 pp. This casebook offers a collection of 39 real cases that are pedagogically sound, appealing to students, stimulating to teach, and on target with respect to the leading problems and issues in strategic marketing. Decision focussed, peer-reviewed, and classroom tested, the cases can be taught from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations, which cover the spectra of large and small, public and private, product and service, domestic and international companies, and involve all functional areas.
	Instructor's Manual (0-13-087069-2)

 

Kleppner's Advertising Procedure, 14/e J. THOMAS RUSSELL (Piedmont College) W. RONALD LANE (University of Georgia)
	ISBN 0-13-908575-0 Click here for a full description

Sports Marketing: A Strategic Perspective, 1/e MATTHEW SHANK (Northern Kentucky University)
	544pp. ISBN 0-13-621871-7 This unique book explores the complex and diverse nature of Sports Marketing, presenting a framework to help explain and organize the sports marketing process. Written from a true strategic marketing perspective by a professor of marketing in a college of business it illustrates the application of marketing principles and processes to the sports industry.
	Instructor's Manual (0-13-099818-4) Video (0-13-020849-3)

 

PhotoWars Strategic Simulation CD-ROM MOHAN SAWHNEY (Northwestern University)
	ISBN 0-13-025831-8 PhotoWars is a simulation that helps you learn how to make decisions in a complex, dynamic environment. PhotoWars is based on the Digi Strat framework. You will become the Chief Strategist of PhotoMax, a technology firm that is face with a difficult transition from analog technologies the Digital Age. You will be asked to guide you company to success in the face of change and uncertainty, and will develop the following skills: Improve sense-making ability in complex and dynamic digital arenas. You will learn to detect patterns in a chaotic world and across a wide array of digital arenas. Improve systems thinking ability to see connections across functional area and over time. Discover "best practices" in strategy formulation: Unlike traditional simulation games like MARKSTRAT, PhotoWars can be played many times over with different strategies. By controlled experimentation, you will gain insights into the behavior of the system and discover best practices. Play PhotoWars individually or in teams.
	Minimum System Requirements: Windows 95 or Windows N 8 MB RAM 256 Color VGA Monitor CD-ROM drive Adobe Acrobat (included on this CD)

 

Consumer Behavior, 7/E LEON SCHIFFMAN (Baruch College) LESLIE KANUK (City University of New York)
	ISBN 0-13-084129-3 Click here for a full description

 

Marketing: Real People, Real Choices, 2/E MICHAEL R. SOLOMON (Auburn University) ELNORA W. STUART (Winthrop College)
	ISBN 0-13-021304-7 Click here for a full description

Consumer Behavior, 4/e MICHAEL R. SOLOMON (Auburn University)
	ISBN 0-13-795725-4 Click here for a full description

 

Advertising: Principles and Practice, 5/E BILL WELLS (University of Minnesota) JOHN BURNETT (University of Denver) SANDRA MORIARTY (University Colorado, Boulder)
	Appropriate for courses in Advertising Principles. Click here for a full description

 

Marketing Management, 1/e RUSSELL WINER (Berkeley University)
	ISBN 0-321-01421-9 Click here for a full description