List of Supplements

The Teaching and Learning Package

This edition of Marketing Management includes a number of ancillaries designed to make the marketing management course an exciting, dynamic, interactive experience.

Instructor's Resource Manual (0-13-013595-X) (to preview a chapter click here)

Includes chapter/summary overviews, key teaching objectives, answers to all end-of- chapter Applications exercises, supplementary resource suggestions, exercises, and transparency lecture notes. Detailed lecture outlines integrate video material and transparency notes. *Portions of the manual may be downloaded as an electronic file from the Prentice Hall web site at http://www.prenhall.com/kotler.

The Test Item File (0-13-013596-8)

Prepared by Betty Pritchett; contains over 2000 multiple choice, true-false, and essay questions. Each question is rated by level of difficulty and includes a text page reference. In electronic format, it is available in Mac and Windows in Prentice Hall Test Manager; it is also available in print. *Instructors without access to computers can use Prentice Hall's complimentary test preparation service. Just call 1-800-842-2958 and tell the customer service representative which questions from the test item file you want on the test. A ready-to-administer test will be faxed to you within 24 hours.

Instructor's Resource CD-ROM (0-13-013603-4)

A collection of images, text, the Instructor's Manual and selected videos for the professor.

Color Transparencies (0-13-013601-8)

10 to 20 images per chapter, highlight key concepts. Each transparency is accompanied by a full page of teaching notes that include relevant key terms and discussion points from the chapters as well as additional material from supplementary sources. All are available in electronic form on PowerPoint 4.0. The electronic transparencies may be downloaded as an electronic file from the Prentice Hall web site at http://www.prenhall.com/kotler.

WIN PowerPoint Transparencies (0-13-013599-2) (to preview a chapter click here)

All acetates are available on Powerpoint 4.0. The disk is designed to allow you to present the transparency to your class electronically.

WIN PH Test Manager (0-13-013597-6)

The PH Test Manager offers electronic test generation and answer keys.

MAC PH Custom Test (0-13-013598-4)

The PH Custom Test offers electronic test generation and answer keys.

Marketing Management Video Library 2000 (0-13-013598-4) (to see sample clips go to video library)

Broadcast television and marketing education have joined forces to create the most exciting and valuable video series ever produced for business education. Each of the 6- to 8-minute ON LOCATION! clips is issue oriented; each holds students' attention by linking video to all the major conceptual elements of the text. Each clip weaves facilities, advertisements, product shots, text illustrations, and interviews with marketing managers and customers. With ON LOCATION! you can take your class on these marketing field trips without leaving the classroom:

Airline	NASCAR
DHL	Nike
DuPont	Nivea
Got Milk	Sputnik
House of Blues	Starbucks
Intel	The Forum Shops
Kodak	WNBA
Levi's	Yahoo!

The New York Festivals International Advertising Awards ( 0-13-916495-2) recognize the best advertising from around the world. Each year a distinguished panel of judges reviews nearly 10,000 campaign entries from over 50 countries and awards gold, silver, and bronze medals. Prentice Hall is the exclusive educational distributor of the gold medal winners in the television and cinema category: three video- cassettes with nearly 200 of these award-winning spots are available upon adoption of this book.

Marketing Plan Pro (CD-ROM) (0-13-016280-9)
(Click here to see a demo)

Instructor's Manual Marketing Plan Pro (0-13-016398-8)

Photowars CD-ROM (0-13-025831-8)
(Click here for a demo)

On-Line Solutions:

PHLIP (Prentice Hall Learning on the Internet Partnership)

Keep your course updated throughout the year with the most advanced and text-specific site available on the Web today! Developed by professors for professors and their students, this is a content-rich, multi-disciplinary business Web site "With new resources added every two weeks... by the PHLIP/CW Team of forty Ph.D. professors. This resource is available at no extra cost to professors and students. Our web-site has been vastly improved to include electronic study guides for students, additional internet exercises and links for students, and a complete array of teaching material including downloadable versions of many components. Try syllabus builder to plan your course. Go as fast as you can to www.prenhall.com/Kotler to preview this fantastic resource

WebCT On-Line Course

What is a Business Publishing WebCT course?

A full featured, internet based, complete course management and distance learning solution. Instructors with little or no technical experience can use a point-and-click navigation system to design their own online course components, including setting up a course calendar, quizzes, assignments, lectures and self-paced study help.

Who developed the courses and what are their backgrounds?

These courses were developed by educators for educators. The same team that developed our feature rich websites hired 40 experienced college professors, who produced our WebCT courses in teams of three. The Kotler Marketing:Management course was created by hand-picked team of marketing professors and instructional designers, then accuracy checked and edited by the Kotler editorial team.

What titles are supported by WebCT?

Publication Dates:
Armstrong/Kotler, Marketing: An Introduction , 5/E Available 1/2000
Kotler, Principles of Marketing, 8/E Available now Kotler, Marketing Management, 10/E Available 1/2000 Solomon/Stuart, Marketing Real People Real Choices, 2/e Available 1/2000
Wells/Burnett/Moriarty, Advertising Principles and Practice, 5/e Available 2/2000

For more information on any of these ancillaries, please speak to your Prentice Hall sales representative or visit the Kotler Marketing Management Web site at:
http://www.prenhall.com/kotler