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Principles of Marketing
9th Edition
Phil Kotler and Gary Armstrong
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Prinicples of Marketing, 9th Edition
On-Line Solutions

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Web CT

Now you have the freedom to personalize your own on-line course materials! Prentice Hall Business Publishing provides the content and support you need to create and manage your own on-line course materials in WebCT. With quality materials and the best support package available, we make it easy for you to use WebCTÕs course management tools. WebCT is a Course Management System with robust course management tools, includes page tracking, progress tracking, class and student management, grade book, communication, calendar, reporting tools, and more.

The Principles of Marketing, 9e Online Course provides:

Customizable Content:
Use Prentice Hall materials created by professors for professors and their students. Our development team:
• checks course material and tests for accuracy;
• clears permissions for content and images;
• edits material for consistency with the supported title.

Some examples of content created for each course include:
Lecture Notes containing additional exercises, discussion questions, lecture notes, and graphics created to reinforce concepts in the book.
Tests and Quizzes created for each chapter give instructors hundreds of questions to select and customize for every chapter

Instructional Design:
Readiness Assessment Quizzes allow students to pre-test their understanding of chapter material.
Discussion Questions are built into the lectures to encourage interpersonal relationships by asking students to discuss questions in the conference or chat rooms.
In-Line Exercises, built into the lecture materials, serve as pedagogical speedbumps, requiring students to stop and make sure they understand the material.

Support:
Prentice Hall Business Publishing provides the best support package available for a WebCT course.
• Business Publishing print instructor manual
• Course-specific on-line instructor manual
• Course-specific on-line student manual
• Gold Level Technical Support hotline
• Technology Enhanced Teaching course created by our WebCT team of professors and instructional designers, this course provides a background of instructional design and teaching tips for teaching an online course

BLACKBOARD

Easy to use. Blackboard's simple templates and tools make it easy to create, manage, and use online course materials.

Course Management Tools
Include progress tracking, class and student management, grade book, communication, assignments, and reporting tools.
Communication Tools
Blackboard offers Communication Tools such as the Virtual Classroom (chat rooms, whiteboard, slides), document sharing, and bulletin boards.
Testing
Testing programs include the ability for the Instructor create on-line quizzes and tests, and automatically grade and track results.
Design Tools
BlackboardÕs design tools and pre-set designs help you customize your course.
Content
Prentice Hall content is available for each course, including additional course material, exercises, and tests.
Service
• Online Instructor and Student Manuals
• Downloadable Instructor and Student Manuals
• Online Tutorials
• CD Tutorials
• On-site Training

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