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Teaching Package

A successful marketing course requires more than a well-written book. Connecting in today's classroom requires a dedicated teacher and a fully-integrated teaching system. Principles of Marketing, Ninth edition, is supported by an extensive teaching package:

Instructors' Manual
Contains chapter objectives, chapter overviews, and complete teaching outlines, lecture notes for each chapter. Outlines incorporate key terms, figures, and PowerPoint slides. The manual also includes answers to all end-of-chapter questions and comments on the company and comprehensive cases.

Test Item File
Comprised of over 2000 questions (100 per chapter) in a variety of formats, including multiple choice, true/false, and essay. Questions are rated by difficulty and linked by page reference to the text. The Test Item File is also produced in an electronic format. (Prentice Hall Custom Test)

Color Transparencies
Available as acetates or PowerPoint slides. Includes key terms, important figures, and chapter concepts. Improvements: use of company examples provides jumping-off points for class discussion; slides are geared towards helping students learn; more slides per chapter.

Instructor Resource CD-ROM:
This all-in-one multimedia product is an invaluable asset for professors who prefer to work with electronic files rather than traditional print supplements. This single CD-ROM contains the Instructor's Manual, the complete set of PowerPoint slides, the Test Item File, and the Prentice Hall Test Manager program. Advertising Transparencies A collection of over 70 color transparencies featuring advertisements that illustrate various marketing concepts. Also includes an expanded table of contents, which points out the marketing terms or ideas exhibited in each advertisement.

Faculty Activities and Classroom Teaching Strategies (F.A.C.T.S.) Guide
Created to help instructors energize students and promote discussion through projects, ideas, and Internet experiences, this supplement makes use of active learning practices to make time in the classroom interesting and memorable for students. Includes, for each textbook chapter, a section titled "Barriers to Effective Learning," which alerts the instructor to potential learning obstacles and difficult lessons.

The Internet: A New Marketing Tool 2001
A practical and updated guide to marketing on the Internet, providing both an application of the marketing principles explained in the textbook and a look at some companies that use them. Authors Raymond Frost and Judy Strauss developed pedagogy that requires students to search for answers and observe marketing methods of on-line companies.

Marketing Plan Pro
(available for $10 with every student textbook) This new software is totally interactive, featuring ten sample marketing plans, excellent help, customizable charts and professional-looking color printouts. The plan wizards enable you to easily customize your marketing plan to fit your marketing needs. You then follow the clearly outlined steps - define, plan, budget, forecast, track and measure - to progress from strategy to implementation. Click to print, and your text, spreadsheet and charts come together to create a powerful marketing plan.