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A hallmark of this edition is the World Marketing Tour videos and accompanying cases.
Phil and Gary are your guides from Berlin to Hong Kong and from London to Los Angeles.

Celebrity Marketing
Los Angeles

Products & Services
YMCA International in London

Placement
Ericsson in Stockholm

Consumer Behavior
Warner Brothers in Hong Kong

Not-for Profit Marketing
YMCA International in Hong Kong

Strategy & Planning
German Government in Berlin

Internet Marketing
Blair Witch Project in Los Angeles

The Marketing Environment
United States Military Academy in West point, NY