• A chapter-ending Summary, a review of Key Terms, and helpful Review Questions allow students to review each chapter's concepts.

• Application Exercises and Sales Automation Application Exercises provide extensive opportunity for students to apply their knowledge using the computer and ACT! sales force automation software.

• A Case Problem, followed by a series of questions, and a Sales Automation Case Study put student in real-world selling situations and require them to draw on the knowledge they've been building.

• Partnership Selling: Role Play/Simulation Exercises give students essential experience in sales interaction.