A successful marketing course requires more than a well-written book. Today's classroom requires a dedicated teacher and a fully-integrated teaching system. A total package of teaching and learning supplements extends this edition's emphasis on effective teaching and learning. The following aids support Consumer Behavior.

Includes the Preface, annotated list of supplements, a sample Instructor’s Manual, sample Test Item File, PowerPoints and Advertisement Transparencies, and PHLIP/CW information.

This helpful teaching resource, prepared by James V. Dupree of Grove City College, contains:

• Chapter Summary
  
• Application Assignment
  
• Discussion Questions And Answers
  
• Exercises
  
• Learning Objectives
  
• Lecture Outline
  
• Key Words
  
• Additional Reading

Also prepared by James V. Dupree. These questions are also available through the Prentice Hall Test Manager program (Windows version).

• Extensively revised for this edition
  
• Graded for difficulty
  
• Page referenced to text

1500 Multiple Choice, True/False, Essay questions

The PowerPoint 4.0 set contains more than 200 slides and include complete lecture notes and key text figures.

This acetate set features hard copy of the PowerPoint Slides for those who prefer to use an overhead projector in class.

New to this edition, a complete set of acetates of recent ads, both domestic and international, is available. Over 75 ads have been collected, together with teaching notes for each ad.

A great lecture presentation tool, this easy to use software works with PowerPoint 7.0 and includes chapter by chapter resources for five new titles. For each chapter, PowerPoints, videoclips, and ads are available with complete lecture notes, preview questions, and discussion questions.

Based on the #1 best-selling, state -of-the-art test generation software program developed by Engineering Software Associates (ESA), Prentice Hall Custom Test is not only suitable for your course, but customizable to your personal needs. With Prentice Hall Custom Test's user-friendly test creation and powerful algorithmic generation, you can originate tailor-made tests quickly, easily, and error-free. You can create an exam, administer it traditionally or on-line, evaluate and track students' results, and analyze the success of the exam--all with a simple click of the mouse.

Prentice Hall is proud to present a new set of custom videos to accompany the seventh edition. Each video is approximately 10 minutes in length, and profiles consumer behavior concepts as they are managed by companies such as Sputnik, Nascar, Yahoo!, and Kodak. Each video supports a comprehensive part-ending case. (to preview the video library click "Video Library")

This edition offers 4 part-ending video cases, and 4 chapter-end cases! All cases, supporting questions, and teaching notes are located on-line at http://www.prenhall.com/schiffman.

• Each of our 4 video cases (includes the same four companies featured in our Consumer Behavior Video Library 2000 Videos) explores consumer behavior issues as they are managed by Sputnik, Nascar, Yahoo!, and Kodak.
  
  
• Each 5-page, part-ending case is supported by a 10-minute, company-based video segment.
  
  
• In addition to these exciting video cases, we offer 4 chapter-end cases! Each 2-page, chapter-end case explores the concepts presented in various chapters from throughout the text.

Our seventh edition also offers web-based exercises for each chapter in the text. Located on-line at http://www.prenhall.com/schiffman, each web question challenges students to use the internet to resolve consumer behavior issues.