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Upper Saddle River, NJ, Prentice Hall Newswire - Seitel's Practice of Public Relations, Eighth Edition is perceived as having some of the best overall features in a Public Relations text, according to instructors and students nationwide.

Measured by its expanded coverage of the Internet, enhanced pedagogical features, and reorganization, this text is expected to impact classrooms around the country now more than ever. Internet strategies and examples have been integrated throughout the material, in addition to a complete revision of the chapter on "Public Relations and the Net." In-depth Internet exercises (one per chapter) will be posted on the web site for the book, and end-of-chapter cases will feature at least one Internet-related question. This promises to better prepare students who hope to pursue Public Relations careers in an increasingly electronic business community. Teaching aids such as ethics boxes, cases, and interviews with CEOs have been revised - 100% of ethics boxes, 50% of cases and 55% of interviews are new. The cases present vivid accounts of some of the challenges faced by companies like Lockheed Martin, Coke, Madison Square Garden, and CBS. Students gain a deeper perspective by reading follow-up interviews with the CEOs who handled these situations.