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table of contents
Part One: Evolution
What is Public relations
History of Public Relations
Part Two: Validation
Public Opinion
Ethics
Research
The Law
Part Three: Activation
Communication
Management
Crisis Management
IMC
Part Four: Execution
Public Relations
Writing Writing for Eye/Ear
Internet
Part Five: Publics
Print Media
Electronic Media
Employees
Consumers/Investors
Multicultural/ International
Communities
Government
Future
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Virtual
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