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The Practice of Public Relations
8th Edition
Fraser P. Seitel
table of contents
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©2000 by Prentice Hall, Inc.
A Pearson Company

The Practice of Public Relations
table of contents

Part One: Evolution
What is Public relations
History of Public Relations

Part Two: Validation
Public Opinion
Ethics
Research
The Law


Part Three: Activation
Communication
Management
Crisis Management
IMC

Part Four: Execution
Public Relations
Writing Writing for Eye/Ear
Internet

Part Five: Publics
Print Media
Electronic Media
Employees
Consumers/Investors
Multicultural/ International
Communities
Government
Future

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