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T
hey say you can't judge a book by its cover. We don't agree. Take a look at ours.
Unusual? Memorable? Hard to get approved by our publisher? You bet. The operative
word here is BOLD (and we're not talking about the laundry soap). With this second
edition of Marketing: Real People Real Choices, we decided to start by making a bold claim:
No other text will bring your students closer to doing real world marketing.
ISBN 0-13-021304-7 |
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