A successful marketing course requires more than a well-written book. Today's classroom requires a dedicated teacher and a fully-integrated teaching system. A total package of teaching and learning supplements extends this edition's emphasis on effective teaching and learning. The following aids support Marketing: Real People, Real Choices.

This comprehensive guide includes:

• Chapter outlines
• Chapter objectives
• Answers to Real People features, Marketing Concepts questions, Knowledge questions, Applications questions
• Teaching notes
  
• Exercises for the Real People, Real Choices segments.
• Mini-projects
  
• Real People, Real Surfers: Exploring the Web questions.
• Comprehensive video guide that summarizes each video and provides answers to the video case discussion questions.

Test Item File (0-13-013621-2)

• Multiple Choice
  
• True/False
  
• Essay
  
• Over 130 total questions for each chapter
• Five possible answers for each question
• Referenced text page number for each question
• Referenced chapter objective for each question

Color Transparencies (0-13-013615-8) (to preview a chapter click here)

One hundred full-color transparencies highlight key concepts for presentation. Each transparency is accompanied by a full page of teaching notes that include relevant key terms and discussion points from the chapters as well as additional material from supplementary sources.

All acetates are available on Powerpoint 4.0. The disk is designed to allow you to present the transparency to your class electronically.

Based on the #1 best-selling, state -of-the-art test generation software program developed by Engineering Software Associates (ESA), Prentice Hall Custom Test is not only suitable for your course, but customizable to your personal needs. With Prentice Hall Custom Test's user-friendly test creation and powerful algorithmic generation, you can originate tailor-made tests quickly, easily, and error-free. You can create an exam, administer it traditionally or on-line, evaluate and track students' results, and analyze the success of the exam--all with a simple click of the mouse.

Prentice Hall is proud to present a new set of custom videos to accompany the second edition. (to see a list of companies and sample clips click on "Video Library")

Video to accompany the six part-ending cases featuring a behind the scenes look at toy and software manufacturer, Computer Friendly Stuff.

A collection of images, text, Instructor's Manual and video for the professor.

Prentice Hall offers your students the Real Marketing CD-ROM shrink-wrapped with Marketing: Real People Real Choices for free. Students can read video cases from the folder of cases and questions and direct them to video clips from the corresponding company video. Part II of the CD-ROM features ten of the most exciting concepts in marketing today with corresponding video. Students can link directly to the PHLIP web site from the CD.

This new software is totally interactive, featuring ten sample marketing plans, excellent help, customizable charts and professional-looking color printouts. The plan wizards enable you to easily customize your marketing plan to fit your marketing needs. You then follow the clearly outlined steps - define, plan, budget, forecast, track and measure - to progress from strategy to implementation. Click to print, and your text, spreadsheet and charts come together to create a powerful marketing plan. This CD-ROM is available with the text for an additional $10.00.

In addition to all of the PHLIP student resources, Marketing: Real People Real Choices offers a Live Laboratory internet exercise that allows students to interact with Computer Friendly Stuff (the featured running case in Marketing: Real People Real Choices.) Students will not only learn about the marketing decisions CFS has already made, they will also have a chance to use what they have learned to help CFS grow in the future.

Includes the Following:

• Chapter overview: The short chapter summary will help you to review the basic important elements of each chapter.
  
  
• Learning Objectives: The learning objectives are listed (as they appear in the beginning of each text chapter) to provide an organized structural framework of the chapter.
  
  
• Chapter Outline: The chapter outline requires you to define, list or describe the business concepts as related to the fulfillment of each of the chapters' learning objectives. The textbook page numbers are provided in order to help guide you through this learning exercise.
  
  
• Key Terms: This practice exercise will allow you to test your knowledge of some of the important terms provided in your textbook.
  
  
• Multiple choice: The multiple choice questions were written and designed to measure your understanding of the chapter and to prepare you for course examinations.
  
  
• Chapter in Review: Writing to learn. This exercise provides an excellent opportunity for you to practice and develop your writing skills, while reviewing what you have learned. Enjoy the challenge as you build your confidence.
  
  
• A Case Analysis Exercise: Reread the opening vignette as presented at the beginning of each chapter of your textbook. Apply what you have learned in reading and studying the chapter to answer the questions provided.
  
  
• Answers: Answers are provided for each learning exercise, including an outline for each chapter.

WebCt On-Line Course

Solomon/Stuart, Marketing Real People Real Choices, 2/e