As a professor you know video plays an important role in reinforcing major concepts in Marketing. Prentice Hall has answered your request by providing the largest and most diverse collection of video clips in the field of Marketing. Here is a list of the companies we profile.
| Advertising Video Library | Consumer Behavior Video Library |
| Principles Of Marketing Video Library | Marketing Management Video Library |
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For a complete set of scripts for these video segments, visit our web site at www.prenhall.com/phbusiness |
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| TITLE OF VIDEO CLIP | OVERVIEW |
| Got Milk? — Parts I & II | In two seven-minute segments, this video paints a lively picture of the history of the Got Milk? Campaign and its phenomenal success. The video explores the consumer research aspects in depth, as well as the media plan, and follows through the development of the new "Drysville" spots in the campaign (not showing in all markets as yet). |
| Intel — Parts I & II | In two segments of 9 and 6 minutes, this video explores the Intel Inside campaign its development from business marketer to consumer marketer. Discussion of ingredient brands and coop programs. The second segment showcases the international strategy in depth. |
| Levi Strauss' Dockers Campaign Parts I & II |
In two 6-7 minute segments, the development of the successful Dockers campaign is discussed by Steve Goldstein (VP of Marketing) and Robert Hansen (Product Manager for Dockers)-the changing lifestyles of worldwide consumers and the impact on the core Levi's brand of Jeans is explored in depth. |
| Nike — Part I | 12 minutes - A colorful look at Nike's powerful brand strategy, its advertising and its push to dominate some overseas markets. Features many of the ads from recent campaigns. |
| Dupont — Part I | Showcases the brand and advertising strategy for a number of key products including Kevlar, Corian and Teflon, this video looks at the effective advertising for these ingredient brands. A good illustration for business advertising and some of the differences from consumer advertising. |
| Nivea — Part I | A panoramic look at the history of advertising for the Nivea brand and the challenges faced by Beiersdorf in marketing sub-brands of the original crème. |
| Mountain Travel Sobek | 10 min- An adventure travel firm looks for new advertising channels to reach and elusive market-development of media which led up to their use of the Internet to reach customers. |
| Mall of America | (10 min)-An interesting look at promotional activities aimed at specific target markets including radio, outdoor, newspaper and television. |
| Land's End | Catalog marketing and growth overseas, impact of customer testimonials. |
| FD&B Advertising — I & II | A full service advertising agency founded in 1991, this video shows how this agency stands out from its competitors by focusing on customer needs and going the extra mile. |
| New York Festivals | 1997/1998: The latest NY Festivals tape is included (currently 1997) with award winning broadcast ads. |
| NY AME Tape | 1997: A new addition to the video and ad support for our advertising texts, these featured campaigns are explored for their integrative components and their reasons for success as measured in terms of increased sales, awareness or whatever specific criteria was established by the client. |
| Mad Dogs |
Introduction: Visiting Mad Dogs & Englishmen (8:35 video segment) Part 1: Advertising Foundations and the Environment (8:15 video segment) Part 2: Advertising Background, Planning, and Strategy (7:15 video segment) Part 3:Advertising Media (6:25 video segment) Part 4: Creating Advertising (10:35 video segment) Part 5: IMC and Other Advertising Challenges (7:15 video segment) |
| TOP | |
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For a complete set of scripts for these video segments, visit our web site at www.prenhall.com/phbusiness |
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| TITLE OF VIDEO CLIP | OVERVIEW |
| Introduction — What is Marketing? | Terra Chips
FD & B |
| Planning |
Nike |
| Marketing Environment |
Patagonia |
| Adding Value |
Ritz Carlton |
| Market Research and Info Systems |
Sputnik (Sample a Clip) |
| Consumer Markets |
Dan Wellehan —Sebago Shoes |
| Business Markets |
MasterCard Part II (Marketing Management) |
| Segmentation |
House of Blues (Sample a Clip)
MasterCard Part I (Understanding Consumers and Responding to
Diversity in the Marketplace) |
| Products |
Hain Foods |
| Branding |
Intel — Part I
Nivea (International Branding–make into one long video) DuPont |
| New Products |
Kodak (Sample a Clip)
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| Marketing of Services and Intangibles | Lands’ End: Perceptual Recipe for Success (this is a stretch) |
| Pricing | Randall Poindexter — Bojangles Watson — Part II |
| Distribution and Logistics | DHL Hain Foods Part II Distribution Planning |
| Retailing and Wholesaling | Forum Shops Starbucks |
| Marketing Communications | FD & B Part II Promotion Planning |
| Advertising | Intel — Part II Got Milk — Part 1 Mad Dogs and Englishmen–Part IV Creating Advertising |
| Sales Promotion and Public Relations | NASCAR |
| Personal Selling | Kathleen Carroll Mullen — GE |
| International Marketing | Lands’ End: Hello Japan MTV |
| Online and Direct Marketing | Yahoo Mountain Travel Sobek The Internet: Lands’ End (Has 1996 dates on screens) |
| Marketing and Society/Ethics | WNBA |
| TOP | |
|
For a complete set of scripts for these video segments, visit our web site at www.prenhall.com/phbusiness |
|
| TITLE OF VIDEO CLIP | OVERVIEW |
| Introduction — What is Marketing? | Terra Chips
FD & B |
| Planning |
Nike |
| Marketing Environment |
Patagonia |
| Adding Value |
Ritz Carlton |
| Market Research and Info Systems |
(Sample a Clip)
|
| Consumer Markets |
Dan Wellehan —Sebago Shoes |
| Business Markets |
MasterCard Part II (Marketing Management) |
| Segmentation |
(Sample a Clip)
MasterCard Part I (Understanding Consumers and Responding to
Diversity in the Marketplace) |
| Products |
Hain Foods |
| Branding |
Intel — Part I
Nivea (International Branding–make into one long video) DuPont |
| New Products |
Kodak (Sample a Clip) |
| Marketing of Services and Intangibles | Lands’ End: Perceptual Recipe for Success (this is a stretch) |
| Pricing | Randall Poindexter — Bojangles Watson — Part II |
| Distribution and Logistics | DHL Hain Foods Part II Distribution Planning |
| Retailing and Wholesaling | Forum Shops Starbucks |
| Marketing Communications | FD & B Part II Promotion Planning |
| Advertising | Intel — Part II Got Milk — Part 1 Mad Dogs and Englishmen–Part IV Creating Advertising |
| Sales Promotion and Public Relations | NASCAR |
| Personal Selling | Kathleen Carroll Mullen — GE |
| International Marketing | Lands’ End: Hello Japan MTV |
| Online and Direct Marketing | Yahoo Mountain Travel Sobek The Internet: Lands’ End (Has 1996 dates on screens) |
| Marketing and Society/Ethics | WNBA |
| TOP | |