MASTERING BUSINESS is a multimedia, interactive running business case. Its
guiding principle is the linking of theory to practice--by letting users
experience business. A total of 84 video-enhanced episodes span 7
disciplines in Business:
*Marketing
*Management
*Economics
*Finance
*Operations
*Accounting
*Strategy
*Business Essentials
Each discipline focuses on 12 key concepts, and all revolve around key
episodes in the life of Cango, a fictional e-business.
Key events that impact the company include:
*going public (an IPO)
*handling the holiday rush for orders
*entering a new market/making an acquisition
*dealing with a takeover threat
*going global.
As users confront each situation, they are presented with multilayered,
interactive exercises that tie concepts from Prentice Hall textbooks to
real-world scenarios from Mastering Business.
For more information, contact jhoch@activelearningtech.com