Multimedia Writing -- Explore the Basics

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What is "multimedia?"
It usually combines: INFORMATION (Text, Content, Copy, Words) with sound, graphics, motion and interactivity.

How does multimedia writing differ from print-based?
Traditional (or print-based) is seen by readers. Multimedia is seen by viewers.
Traditional appears on paper. Multimedia appears on a screen.

What difference does this make?
It makes a lot of difference to the writer and the viewer.

  • With traditional writing, the reader can hold the document and maintain control of reading pace and position.
  • In multimedia, the viewer has much less control over the text.
  • The text is more diffused on a screen than on paper, the surface produces a glare, and eyes must adjust to movement of the text (scrolling, linking, appearing and disappearing, rolling across the screen.)
  • It is much more difficult to read text on a screen than on paper.

How can a multimedia writer deal with this?
There are many techniques. The goal is to make viewing text easier, so information can be understood.
Go through each activity on the right to discover some of the best ways to write and present multimedia text. Much more detail can be found in Barbara Moran's book, Crafting Multimedia Text: Websites and Presentations.

© 2005 Pearson Prentice Hall
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There are 10 pages and a quiz. Each page asks you to conduct an online comparison. After you complete the 10 pages and take the quiz, you are finished with this section.

All of the examples are screen-captured, which means they are images, not links. If you'd like to visit the actual websites, go to the Helpful Website list on this CD-Rom.

Note helpful links and suggested readings from Crafting Multimedia Text: Websites and Presentations

Links open in separate windows. Stretch them to view and close them to return to this site.

Start by clicking the "Start here" button at the top of the page

Read Chapter One: What is Multimedia Writing?

“One cannot make the words too strong.”
--Mark Twain