Multimedia Writing -- Explore the Basics

2 Explore the Basics
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Compare print and screen-based media:

Books

Websites
Have pages Have pages
Have a clear beginning and end Are not viewed chronologically
Maintain the same shape Content reconfigures
Pages turn Pages click and scroll

Newspapers

Websites
Have folds -- important stuff runs "over the fold" (to capture people's attention on the newstands) Have scrollbars -- run important stuff "over the fold" (no scrolling to get there)

Print has a limited audience

Websites are international

© 2005 Pearson Prentice Hall
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Which homepage does the better job of putting important information "over the fold?"

The WWW Virtual Library

Refdesk.com

Helpful link: Web Style Guide: Visual Hierarchy

Read Chapter Nine: Special Considerations for Websites

“Without knowing the force of words,it is impossible to know men.
--Confucius ”