[Book Cover]

Publishing Intellectual Capital: Getting Your Business Into Print, 1/e

James W. Cortada, Madison, Wisconsin

Published March, 1999 by Prentice Hall PTR (ECS Professional)

Copyright 1999, 228 pp.
Cloth
ISBN 0-13-021438-8
$39.00


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 [Sample Chapter]
[Preface]





The complete businessperson's guide to getting published! Position yourself as a knowledge leader! Everything you need to know to get your intellectual capital published-and profit from it.

Author Bio

JAMES W. CORTADA, executive consultant with IBM Global Services, has published over 35 books with leading publishers worldwide; acted as a publisher's manuscript reviewer; served on editorial boards for top academic and business publications; and trained business writers at IBM for over 20 years. Whether you want to promote your business, your career, or both, there's no better way to do it than by getting published. But where do you start? How do you succeed? You'll find the answers in Publishing Intellectual Capital-the complete businessperson's guide to getting the word out. James W. Cortada, developer of IBM Consulting Group's industry-leading publishing program, covers every option available to you-articles, white papers, monographs, books, electronic publications, and more. Discover how to:

  • Build the expert credentials publishers are looking for.
  • Identify the right goals, audience, media, and publishers.
  • Select topics and organize your material.
  • Promote your publications.
  • Design an in-house corporate publishing program that works.
Cortada demonstrates practical approaches for leveraging your existing intellectual capital to support either corporate or personal goals. You'll learn best-practices techniques for managing crucial copyright and competitive considerations, and for linking with your organization's broader knowledge management efforts. Bottom line: Publishing is a powerful route to competitive advantage-and Publishing Intellectual Capital is your roadmap.





    1. Why Publish?

      What Is Publishable: The Publisher's View. Reasons to Do It: The Author's View. How Publishing in Business is Different than in Higher Education. Do You Have the “Right Stuff” to Publish? Summary.

    2. Becoming an Expert: The First Step to Publishing.

      Who Is an Expert in the Business World? Characteristics of an Expert. How to get Started and How to Expend Your Expertise. Summary.

    3. Types of Publications.

      Articles and White Papers. Monographs and Books. Videos, CDs, and Other Electronic Publications. Summary.

    4. How to Publish Articles: Some rules of the Road.

      Selecting a Topic. Organizing and Writing. Who Publishes. Finding a Publisher. Summary.

    5. How to Publish Monographs and Books: Some Rules of the Road.

      How Monographs and Books Differ From Articles. Selecting a Topic. Organizing and Writing. Finding a Publisher. Summary.

    6. Special Issues of Publishing in a Business Environment.

      Who Owns the Intellectual Capital? Care and Feeding of Your Company. Multiple Authors. Mentoring a New Author. Summary.

    7. What You Do After Publication.

      How Your Book Gets Sold. Your Role as a Published Author. Maximizing Sales and Leveraging the Book or Article. Ongoing Work with Your Book. Summary.

    8. Running a Corporate Publishing Program.

      Why to Do It and What It Is. Basic Activities. Organizing and Deploying for Results. Measuring Success. Summary.

    9. Knowledge Management and Publishing Programs—a Perfect Marriage.

      What Is Knowledge Management? Best Practices in Knowledge Management. Linking Knowledge Management and Publishing. Summary.

    10. Learning More About Publishing.

      A Few Great Books to Read. Classes and Seminars to Take. Electronic Sources of Help. Networking in the Publishing World. Building Internal Knowledge on Publishing. Summary.

    Index.

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