John J. Donovan, Cambridge Tech. Group, Cambridge, Massachusetts

Published March, 1997 by Prentice Hall PTR (ECS Professional)

Copyright 1997, 240 pp.
Paper
ISBN 0-13-745621-2
$19.95

Sign up for future
mailings on this subject.

See other books about:
    Internet

To compete in the 21st century, businesses must reinvent the way they operate, and the way they reach and serve customers. This book shows managers how to use Internet technology to do precisely that.

The Second Industrial Revolution begins by outlining the need for dramatic business change, and demonstrating how Internet technologies are ideally suited to support managers as they make these changes. Learn how to do business on the Internet, securely and profitably -- and how to use today's intranet technologies to dramatically improve the way your organization communicates internally. Walk through case studies to see how businesses are using Internet technology to reinvent themselves right now. Consider today's Internet technology landscape, the strategies of leading players in this market, and the likely evolution of the Internet. Finally, learn how to initiate the cultural changes your organization will need to succeed with Internet technologies -- and how to see those changes through.



A complete implementation strategy for reinventing your business using Internet technology.

• Formulating the best business strategies for today -- and for the future.

• Implementing the technological infrastructure you need to succeed -- a step-by-step guide.

• Understanding Internet players and technologies.

About the Author.
Acknowledgments.
Preface.
Introduction.

PART I: BUSINESS REINVENTION.

1. Keep Moving.
2. Business Strategies for Today.
3. Reinventing Your Business.

PART II: INTERNET REVOLUTION.

4. Business and Technology Together at Last.
5. How to Start.
6. Business Examples on the Internet.

PART III: TECHNOLOGY FRAMEWORK.

7. Internet Framework and Landscape.
8. Present and Future Technologies.

PART IV: GUIDING THE CHANGE.

9. Change.
10. Call to Action.
APPENDIX: Internet Companies.
Glossary.
Further Readings.