[Book Cover]

CyberCareers, 1/e

Mary S. Morris, Mountain View, California
Paul Massie, Redwood City, California
Sun Microsystems Press, Palo Alto, CA

Published October, 1997 by Prentice Hall PTR (ECS Professional)

Copyright 1998, 350 pp.
Paper
ISBN 0-13-748872-6
$24.95


Sign up for future
mailings on this subject.

See other books about:
    Internet

 [Preface]





With the explosive growth of the Internet has come a dramatic increase in the Internet-related job market -- and a shortage of qualified applicants. This book will help employers understand Internet skills and hiring requirements, and it will help job-seekers understand exactly how to succeed in the Internet marketplace.

Walks through several Internet career paths, describing the skills required, often including multi-disciplinary skills. Provides a detailed overview of how to identify appropriate candidates to fill Internet positions. Discusses requirements for positions related to Internet infrastructure, content development, and intranets. Reviews the business skills that Internet job-seekers need to succeed, including the ability to handle change, excellence in practical reasoning, and an entrepreneurial, "self-starter" mindset. Considers the latest trends in Internet development, and makes cogent predictions about future jobs and the skills required to fill them.



The first authoritative, up-to-date guide to Internet careers -- invaluable for both employers and job-seekers.

  • The only substantive treatment of the Internet job market by a recognized Internet expert.
  • Includes an exhaustive overview of Internet careers and their job requirements.
  • Highlights developing trends in Internet staffing, such as contract workers and intranet professionals.




(NOTE:Each chapter ends with a Summary.)
    About this Book.
    The Mission of this Book.
    Your Cybercareers Journey.
    Ways to Get There.
    A Student's Path.
    A Transitional Worker's Path.
    Items of Note.
    About the Author.
    Acknowledgments.
I. AN OVERVIEW.
    1. Introduction.

      What Does this Mean to You? Approaching the Knowledge Age. Skills and Domains of Knowledge. The importance of domains of knowledge. The importance of skills. Critical Success Factors. Adapt. Evolve. Act Long Term. This Book is a Map.

    2. Trends Shaping Cyberspace.

      Universal Trends. Increased Quantity. What does this mean to me? Increased Complexity. What does this mean to me? Schools must respond. Increased Churn. What does this mean to me? Increased Globalism. What does this mean to me? Geographical Trends. Internet. California highlights. New York Highlights. Intranet. What does this mean to me? Educational Trends. What does this mean to me? Employment Status Trends. What does this mean to me? Telecommuting Trends. The Pros. The Cons. What does this mean to me? Business Trends. Business Practices. The real goal. What does this mean to me? Employee Management. The real goal. What does this mean to me? Marketing. The real goal. What does this mean to me? IT Goals. The real goal. What does this mean to me? Quality and Value. The buzzwords. The real goal. What does this mean to me?

    3. The World of Work.

      The Competency Problem. Judging Competency. Increasing Competency. Competence is Relative. Education. Multi-Disciplinary Jobs. Some Employers Still Favors Degrees over Experience. Change. Having the Right Attitude. Perseverance. You Have to Pay your Dues. Make Sure They Need You More Than You Need Them. Motivation. Specialization. Discipline: Practice Makes Perfect.

    4. Developing Yourself: A Roadmap.

      Where to Begin. Planning Your 21st Century Education. The Importance of a Degree. Experience. Planning the Development of Experience. Getting Experience. Tracking Your Experience.
II. CYBERCAREER STAFFING.
    5. Where the Opportunities Are.

      Roles and Job Titles. The Limits of Job Titles. Cyberspace: Eight Major Roles. These eight roles are. Other more difficult to describe descriptors are. Organizational Staffing. IS/IR/IT Staffing. Small companies (1Ð150 computerized employees). Mid-sized companies (151Ð600 computerized employees). Large Corporations (600+ computerized employees). Internet Services Staff. Intranet Staffing. Specialty Firms.
III. WORK SKILLS IN CYBERCAREERS.
    6. The Business Impact of Cyberspace.

      Overview of Business Functions. Receiving Orders. Sending Invoices. Purchase Requisitions. Stock Option Status. Travel/Expense Reports and Requests. Organizational Charts. Legal. Intellectual Property Rights. Free Speech Guarantees. Privacy Issues. Required Filings with SEC and Other Agencies. Legal Issues with Information Security. Sales and Marketing. Classical Marketing vs. Cyberspace. Building Relationships with Customers. Product/Quote Information. Order Status. Customer Information. Bookings Reports. Return On Investment (ROI): Hot Button for Senior Management. Information Systems (IS). Electronic Commerce (EC) and Electronic Data Interchange (EDI). Information/Data Warehouse.

    7. Business Skills in Cybercareers.

      Planning. Developing and Maintaining a Strategy. Tactical Planning. Financial Forecasting or Budgeting. Departmental budgeting. Project budgeting. Plan Maintenance. Project Planning. Gantt chart. PERT (Critical Path) chart. Resource balancing. Software. Education. Experience. Communication. Proposals. Presentations. Status Reports. Ongoing Verbal Interactions. Education. Experience. People Management. Managing Upward. Managing Peers. Managing Staff. Legal requirements. Motivation. Handling crises as they arise. Education. Experience. Leadership. Transferring the Vision to Executives and Staff. Maintaining and Reinforcing the Vision. resenting a Leadership Image. Education. Experience. Relationships. Why Strong Relationships Are Needed. Where to Look for Them. How to Build Them. Vendors. Customers. Partners. Education. Experience. Awareness. Current Business Conditions. People Issues. Technology Trends. Education. Experience. Tactical Management. Managing Projects. Handling Day-to-Day Crises. Time Management. Short-Term Plans. Prioritizing. Process Improvement (TQM). Do it right the first time! Rapid prototyping. Focus on continuous improvement. Removing the jargon from TQM. Applying Dr. Deming's principles to cyberspace. Education. Experience.

    8. Change Management.

      Prepare for Change. Stay Rested and Fresh. Automate Anything and Everything. Standardize Processes and Document Them. Prepare for Important or Probable Contingencies. Practice Changing Things: Habits and Attitudes. Anticipate Change. Needs Analysis. Stay Current. Use "Agents" to Scan. Read some. Try a little. Brainstorm and Dream. Execute Change in an Orderly Fashion. Prototype and Test before Implementing. Evaluate the Risks, Benefits, Lifespan and Strategic Value of Your Tactics. Always Involve the Victim. Roll Out Change with a Trained Team in Place. Skill List for Change Management. Sources of Education. Sources of Experience.
IV. TECHNICAL SKILLS.
    9. Technical Support Cybercareers.

      Hardware. Software. Support Evolution. Software Diversity. How Cybercareers Covers Technical Skills. Technical Support Skillsets. A Closer Look at Technical Support Skills. System Level Skills. Network Level Skills. Hardware Support Skills. Specific Areas of Technical Knowledge. CPUs. CPU buses. I/O buses. Skills Needed in Hardware Support. Apprentice level skills. Journeyman level skills. Master level skills. Hardware Educational Requirements. Certification is Available Too. Experience. Hot Areas. Operating System Support Skills. Specific Areas of Technical Knowledge. UNIX Operating System family. Windows Operating System Family. Primary Skills Required in Tech Support. Classes of procedures. Experience Levels. Education. Certification. Experience. Hot Areas. Applications Support Skills. Specific Areas of Technical Knowledge. Word processing/publishing applications. Spreadsheet applications. Graphics/presentation applications. Additional business applications (accounting, project management, decision making). Local Helper applications or plug-in accessories. Personal information management applications. Communications applications. Custom applications. Skills. Apprentice Level Skills. Journeyman Level Skills. Master Level Skills. Education. Certification. Experience. Hot Areas. Network Infrastructure Support Skills. Specific Areas of Technical Expertise. Skills. Apprentice Level Skills. Journeyman Level Skills. Master Level Skills. Education. Experience. Hot Areas. Network Operating System Support Skills. Specific Areas of Technical Knowledge. Skills. Apprentice Level Skills. Journeyman Level Skills. Master Level Skills. Education. Certification. Experience. Hot Areas. Service Support Skills. Specific Areas of Technical Knowledge. E-Mail. World Wide Web. Databases. Netnews. Workgroup or Groupware tools. Skills. Apprentice Level Skills. Journeyman Level Skills. Master Level Skills. Education. Certification. Experience. Hot Areas.

    10. Technical Development Skills.

      Software Engineering. Analysis and Design. Domains of Knowledge. Process-oriented analysis and design strategies. Data-oriented analysis and design strategies. Object-oriented analysis and design strategies. Skills. Education. Experience. Hot Areas. Implementation (Programming). Understanding Programming. Machine code. Functional. Object-oriented. Fourth Generation Languages (4GLs). Databases. Scripting languages. Specialty languages. Domains of Knowledge. Programming languages. Database systems. 4GLs and RAD. Code libraries, frameworks, APIs. Programming technologies. Skills. Education. Certification. Experience. Hot Areas. Configuration Management. Building Software. Version Control Data. Skills. Education/Experience. Testing. Testing Stages, Strategies, Documentation and Tools. Stages of testing. Testing strategies. Test cycle documentation. Testing tools. Skills. Junior (Test Executioner). Senior (Test Developer). Education. Experience. Hot Areas.
V. ARTS AND MEDIA SKILLS FOR YOUR CYBERCAREER.
    11. Arts and Media Overview and Content Skills.

      Media. Static Images. Sound. Animation. 3-Dimensional Environments and Movies. Fixed Media. Dynamic or Interactive Media. Meta-Information. Delivering Arts and Media Content in Cyberspace. Visual Skills. Experience Requires Feedback. Color. Skill List. Domains of Knowledge. Education. Illustration/Drawing. CAD. Skill List. Domains of Knowledge. Education. Typography. Domains of Knowledge. Skill List. Education. Iconography. Skill List. Education. Composition and Layout (Visual Design). Skill List. Domains of Knowledge. Education. Image Processing and Conversion. Graphics Formats. Manipulating Graphics. Skill List. Domains of Knowledge. Education. Lighting and Perspective. Skill List. Education. Event Sequencing. Domains of Knowledge. Skill List. Education. Sound Skills. Skill List. Domains of Knowledge. Education. Wordsmith Skills. Creative Wordsmithing. Skill List. Education. Experience. Language Translation. Skill List. Education. Experience.

    12. Arts and Media Meta-Information Skills.

      Human-Information Design Spectrum. Information Abstraction. Skill List. Education. Experience. Information Engineering. Skill List. Education. Experience. Document Design (SGML/HTML). Generalized Markup Language (GML). Standard Generalized Markup Language (SGML). SGML the Meta-Language. HyperText Markup Language (HTML). Stylesheets. Skill List. Education. Experience. Message Refinement. Editing. Interpreting. Moderating. Skill List. Education. Experience. Interactivity Design. Skill List. Education. Experience. Usability. Skill List. Education. Experience. Human Performance. Instructional Design. Education. Experience.
VI. YOUR CYBERCAREER FUTURE.
    13. Jobs of the Future.

      Sensory Interface Developer. Subject Matter Mentor. Niche Mediators. Reality Envisionist. What Do You Think? Resources. Professional Associations. Education Vendors. Certification Vendors.

    Suggested Readings.
    Index.

[Help] [Home]

© Prentice-Hall, Inc. A Pearson Education Company
Comments To webmaster@prenhall.com