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Marketing

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MyCW Websites:
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[icon] CW logo Armstrong/Kotler - Marketing: An Introduction, 5/e



[icon] CW logo Bagozzi - Marketing Management



[icon] CW logo Berman/Evans - Retail Management 8/E



[icon] CW logo Burnett - Introduction to Marketing Communications: An Integrated Approach



[icon] CW logo Evans - Marketing, 7/e



[icon] CW logo Harrell - Marketing: Connecting With Customers, 1/e



[icon] CW logo Kotler - Marketing Web Site
Kotler - Marketing Management, 10/e
Kotler - Principles of Marketing, 9/e
Kotler - A Framework for Marketing Management
Kotler - Marketing: An Introduction, 5/e



[icon] CW logo Russell - Kleppner's Advertising Procedure, 14/e



[icon] CW logo Schiffman/Kanuk - Consumer Behavior, 7/e



[icon] CW logo Seitel - Practice of Public Relations, 8/e



[icon] Shank - Sports Marketing : A Strategic Perspective
Available now! Programs and courses in sports marketing are emerging at universities across the country. Surprisingly, few sports marketing textbooks exist and none is written from a strategic marketing perspective. This is the only book to contain a framework or conceptual model of strategic marketing process that can be applied to the sports industry.



[icon] CW logo Solomon - Consumer Behavior, 4/e



[icon] CW logo Solomon/Stuart - Marketing: Real People, Real Choices, 2/e



[icon] CW logo Wells - Advertising: Principles and Practice, 5/e



[icon] CW logo Winer - Marketing Management

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