John A. Quelch is Principal of the London Business School and a professor at London University. Formerly, he
was the Sebastian S. Kresge Professor of Marketing at Harvard Business School. Professor Quelch is the author or
coauthor of twelve books, including Marketing Management: Text and Cases (1993) and The Marketing Challenge of
Europe 1992 (1991). He has published over fifty articles in leading journals such as Harvard Business Review, McKinsey
Quarterly, and Sloan Management Review, and he is widely quoted in business publications such as Business Week,
The Economist, Financial Times, and The Wall Street Journal.
Professor Quelch serves as a non-executive director of four public companies and was a founding director of Reebok
International, Ltd. He has served as a consultant, seminar leader, and speaker for firms, industry associations,
and government agencies in more than forty countries. He has also consulted to over thirty Fortune 500 firms including
AT&T, Coca-Cola, IBM, and Procter & Gamble.
Professor Quelch was born in London and has lived in Australia, Canada, and the United States. He was educated
at Oxford University (BA), the Wharton School of the University of Pennsylvania (MBA), The Harvard School of Public
Health (MS), and Harvard Business School (DBA).
Christopher A. Bartlett received an economics degree from the University of Queensland, Australia (1964)
and master and doctorate degrees in business administration from Harvard University (1971, 1979). Before joining
the faculty of Harvard Business School, he was a marketing manager with Aloca, a management consultant in McKinsey
and Company's London office, and general manager at Baxter Laboratories' subsidiary company in France.
Professor Bartlett has taught courses in Business Policy, International Management, and Management Ethics. His
research interests focus on multinational corporate transformation, particularly on new organizational structures
and management processes that are revolutionizing core managerial roles and responsibilities. As faculty chair
of Harvard's new international executive program, Program for Global Leadership, he is currently developing course
materials and data on the Asian-Pacific region.
Professor Bartlett is author or coauthor of six books, including The Individualized Corporation (1997) and Managing
Across Borders: The Transnational Solution (1998). His articles have appeared in journals such as Harvard Business
Review, Sloan Management Review, McKinsey Quarterly, Strategic Management Journal, and Journal of International
Business Studies.
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