Global Marketing Management, 4e is the new edition of our popular Global Marketing Management: Readings
and Cases, 3e by Buzzell, Quelch, Bartlett (AWL '95). In the fourth edition, Quelch and Bartlett have eliminated
the use of readings to expand their case selection.
Global Marketing Management, 4e offers a wide selection of cross-functional; multi-national global cases that examine business development; business government relations; and other issues that help students translate theoretical concepts into practice.
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