Part I Designing Strategies for Global Competition
Case 1. Ingvar Kamproad and IKEA
Case 2. Komatsu Ltd.: Project G's and Globalization
Case 3. Skandia AFS
Case 4. McKinsey & Co.
Case 5. Bayer AG (A)
Part II Global Expansion Strategies
Case 1. Bajaj Auto Ltd.
Case 2. Mary Kay Cosmetics: Asian Market Entry
Case 3. Vietnam: Market Entry Decisions
Case 4. Air Miles
Case 5. Orbital Sciences: ORBCOMM
Part III Global Marketing Programs
Case 1. Gallo Rice
Case 2. Sony Corporation: Car Navigation Systems
Case 3. AB Sandvik Saws & Tools: The Ergo Strategy
Case 4. Planet Reebok (A)
Case 5. DHL Worldwide Express
Part IV Marketing in Emerging Markets
Case 1. Braas GmbH (A)
Case 2. Koc Holding: Arcelik White Goods
Case 3. Harlequin Romances - Poland
Case 4. EMDICO (A)
Case 5. Gillette Indonesia
Part V Managing International Partners
Case 1. Loctite Corporation - International Distribution
Case 2. Pechazur
Case 3. Mastercard & World Championship Soccer
Case 4. Jurassic Park
Case 5. Disney Consumer Products in Lebanon
Part VI Organizing and Controlling Global Marketing Operations
Case 1. Global Client Management (A1)
Case 2. Global Client Management (B1)
Case 3. Bausch & Lomb: Regional Organization
Case 4. Hewlett Packard: European Remarketing Operation
Case 5. Becton Dickinson: Worldwide Blood Collection Team
Case 6. ABB's Relay Business: Building and Managing a Global Matrix
Part VII Special Issues in Global Marketing
Case 1. Weissberg GmbH
Case 2. Lexus & the USTR
Case 3. Astra Sports (A)
Case 4. Astra Sports (B)
Case 5. TRADE'ex: The Stock Exchange of the Computer Industry
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