Principles of Operations Management, 2/E
Chapter 4

New York Times




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THE NEW YORK TIMES
Themes of the Times



Making the Shoe Fit Perfectly (page 6)

  1. Describe the shoe shopping process at the Custom Foot store in Westport.



  2. What is "mass customization"? Give some examples.



  3. What are the advantages of mass-customized systems?



  4. How can "virtual reality" be used in shopping?



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