Barry Berman (Ph.D. in Business with majors in Marketing and Behavioral Science) is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He has served as a consultant to such organizations as Fortunoff, Associated Dry Goods, the State Education Department of New York, and professional and trade groups.
Dr. Berman is author or editor of numerous books and articles (including Marketing Channels) and is active in various professional associations. He served as the associate editor of the Marketing Review for many years. At Hofstra, he has been honored as a faculty inductee in Beta Gamma Sigma honor society and received two Dean's Awards. And Dr. Berman is a past recipient of the Teacher of the Year award from the Hofstra M.B.A. Association.
Joel R. Evans (Ph.D. in Business with majors in Marketing and Public Policy) is the RMI Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. Before joining Hofstra, he worked for a Fortune 500 company, owned a retail mail-order business, and taught at Baruch College and New York University. He has also been a consultant for such diverse companies as PepsiCo, Nynex, and McCrory.
Dr. Evans is the author or editor of numerous books and articles and is active in various professional associations. At Hofstra, he has been honored as a faculty inductee in Beta Gamma Sigma honor society and received two Dean's Awards and the School of Business Faculty Distinguished Service Award. And Dr. Evans is a past recipient of the Teacher of the Year award from the Hofstra M.B.A. Association.
Barry Berman and Joel R. Evans have worked together for 20 years and are co-authors of several best-selling texts, including Retail Management: A Strategic Approach, Seventh Edition. They are co-founders of the American Marketing Association's Special Interest Group in Retailing and Retail Management, and currently serve on its board. In 1995, they co-chaired the American Marketing Association Faculty Consortium on "Ethics and Social Responsibility in Marketing." Each has a chapter on retailing in the most recent edition of Dartnell's Marketing Manager's Handbook. For several years, Drs. Berman and Evans were co-directors of Hofstra's Retail Management Institute and Business Research Institute. Both regularly teach undergraduate and graduate courses to a wide range of students.
They may be reached at MKTBXB@Hofstra.edu (Barry Berman) and MKTJRE@Hofstra.edu (Joel R. Evans).
Legal Statement
© Prentice-Hall, Inc.
A Simon & Schuster Company
Upper Saddle River, New Jersey 07458
