Ease of Entry Occurs for retailers due to low capital requirements and no, or relatively simple, licensing provisions.
EBI See Effective Buying Income.
Economic Base Refers to an area's industrial and commercial structure -- the companies and industries that residents depend on to earn a living.
Economic Order Quantity (EOQ) The quantity per order (in units) that minimizes the total costs of processing orders and holding inventory.
ECR See Efficient Consumer Response.
EDI See Electronic Data Interchange.
Editor & Publisher Market Guide Provides considerable economic base data for cities on a yearly basis. It also contains statistics on population size and total households by city.
EDLP See Everyday Low Pricing.
Effective Buying Income (EBI) Personal income (wages, salaries, interest, dividends, profits, rental income, and pension income) minus federal, state, and local taxes and nontax payments (such as personal contributions for social security insurance). It is commonly known as disposable personal income.
Efficient Consumer Response (ECR) A form of logistics management through which supermarkets are incorporating aspects of quick response inventory planning, electronic data interchange, and logistics planning.
Electronic Article Surveillance Involves attaching specially designed tags or labels to products.
Electronic Banking Involves both the use of automatic teller machines (ATMs) and the instant processing of retail purchases.
Electronic Data Interchange (EDI) Lets retailers and suppliers regularly exchange information through their computers with regard to inventory levels, delivery times, unit sales, and so on, of particular items.
Electronic Point-of-Sale System Performs all tasks of a computerized checkout and also verifies check and charge transactions, provides instantaneous sales reports, monitors and changes prices, sends intra- and interstore messages, evaluates personnel and profitability, and stores data.
Employee Empowerment A method of improving customer service in which workers have discretion to do what they believe is necessary -- within reason -- to satisfy the customer, even if this means bending some company rules.
Ensemble Display An interior display whereby coordinated merchandise is grouped and displayed together.
EOQ See Economic Order Quantity.
Equal Store Organization Centralizes the buying function. The branches become sales units with equal operational status.
Ethics Let a retailer act in a trustworthy, fair, honest, and respectful manner with each of its constituencies.
Evaluation of Alternatives The stage in the decision process where a consumer selects one good or service to buy from a list of alternatives.
Everyday Low Pricing (EDLP) A version of customary pricing, whereby a retailer strives to sell its goods and services at consistently low prices throughout the selling season.
Exclusive Distribution Takes place when suppliers enter into agreements with one or a few retailers that designate the latter as the only companies in specified geographic areas to carry certain brands and/or product lines.
Experiment A type of research in which one or more elements of a retail strategy mix are manipulated under controlled conditions.
Extended Decision Making Occurs when a consumer makes full use of the decision process, usually for expensive, complex goods and services with which the consumer has had little or no experience.
External Secondary Data Available from sources outside a firm.
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