Herzberg's Theory Says the factors involved in producing job satisfaction and motivation (satisfiers) differ from those leading to job dissatisfaction (dissatisfiers).
Hidden Assets Depreciated assets, such as store buildings and warehouses, that are reflected on a retailer's balance sheet at low values relative to their actual worth.
Hierarchy of Authority Outlines the job relationships within a company by describing the reporting relationships among employees. Coordination and control are provided.
Hierarchy-of-Effects Model The sequence of steps a consumer goes through in reacting to a retailer's communication efforts that leads him or her from awareness to knowledge to liking to preference to conviction to a purchase.
Horizontal Cooperative-Advertising Agreement Enables two or more retailers (usually small, situated together, or franchisees of the same company) to share an ad.
Horizontal Price Fixing Involves agreements among manufacturers, among wholesalers, or among retailers to set prices. This is, regardless of how "reasonable" resultant prices may be.
Horizontal Retail Audit Involves analyzing a retail firm's overall performance, from its organizational mission to goals to customer satisfaction to basic retail strategy mix and its implementation in an integrated, consistent way.
Household Life Cycle Incorporates life stages of both family and nonfamily households.
Huff's Law of Shopper Attraction Delineates trading areas on the basis of the product assortment carried at various shopping locations, travel times from the consumer's home to alternative shopping locations, and the sensitivity of the kind of shopping to travel time.
Human Resource Management Involves the recruitment, selection, training, compensation, and supervision of personnel in a manner consistent with the retailer's organization structure and strategy mix.
Human Resource Management Process Consists of these interrelated personnel activities: recruitment, selection, training, compensation, and supervision. The goals are to obtain, develop, and retain employees.
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