National Brands See Manufacturer Brands.
NBD See Neighborhood Business District.
Need-Satisfaction Approach A sales technique based on the principle that each customer has different wants; thus, a sales presentation should be geared to the demands of the individual.
Negotiated Pricing Occurs when a retailer works out prices with individual customers because a unique or complex service is involved and a one-time price must be agreed upon.
Neighborhood Business District (NBD) An unplanned shopping area that appeals to the convenience-shopping and service needs of a single residential area. The leading retailer is typically a supermarket, a large drugstore, or a variety store and it is situated on the major street(s) of its residential area.
Neighborhood Shopping Center A planned shopping facility with the largest store being a supermarket and/or a drugstore. It serves 3,000 to 50,000 people who are within 15 minutes' driving time (usually fewer than 10 minutes).
Net Lease Calls for all maintenance costs, such as heating, electricity, insurance, and interior repair, to be paid by the retailer -- which is responsible for their satisfactory quality.
Net Profit Equals gross profit minus retail operating expenses.
Net Profit Before Taxes The profit earned after all costs have been deducted.
Net Profit Margin A performance measure based on a retailer's net profit and net sales. It is equal to net profit divided by net sales.
Net Sales The revenues received by a retailer during a given time period after deducting customer returns, markdowns, and employee discounts.
Net Worth Computed as a retailer's assets minus its liabilities.
Never-Out List Used when a retailer plans stock levels for best-sellers. Items accounting for high sales volume are stocked in a manner that ensures they are always available.
Niche Retailing Enables retailers to identify customer segments and deploy unique strategies to address the desires of those segments.
Nondisguised Survey A technique in which the respondent is told the real purpose of a research study.
Nongoods Services The area of service retailing in which intangible personal services (rather than goods) are offered to consumers -- who experience services rather than possess them.
Nonprobability Sample An approach in which stores, products, or customers are chosen by the researcher -- based on judgment or convenience.
Nonstore Retailing Utilizes strategy mixes that are not store-based to reach consumers and complete transactions. It occurs via direct marketing, direct selling, and vending machines.
Legal Statement
© Prentice-Hall, Inc.
A Simon & Schuster Company
Upper Saddle River, New Jersey 07458
